Alberta Food Consumer View

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  Economics and Competitiveness

Welcome to the Alberta Food Consumer View. This is a place to explore insights about the Alberta consumer, their actions and their motivations behind food purchases.

Agrifood producers and processors, both new and existing, can use this information to:
    • identify business opportunities
    • capture value added product development prospects
    • develop more effective marketing strategies
    • reduce some of the risk associated with the product innovations and
    • pro-actively respond to consumer needs
Alberta Food Purchases
Source: Nielsen MarketTrack; ALBERTA ALL CHANNELS - 52 Weeks to Period Ending Date ending Dec 209 to 2014
Click here to enlarge the graph.

Need to know more about the Alberta retail market?

This feature chart is only a sample of available information. Data can be explored in a variety of ways by product categories.

Take a look at the value of the Alberta retail grocery sales from 2009 to 2012, and a comparison of retail sales between Edmonton and Calgary from 2012-2013 by linking to the full data set Alberta Retail Grocery Sales.


Other related charts:
Feature Bite

Generational Differences and Demand for Food

Profile of Generations in Alberta and Canada, 2011

Source: Statistics Canada, 2011 Census
    Consumers are shaped, not only by their unique experiences, but also by common life stages. These may include being a student, establishing a career, getting married and having a family. Beyond these commonalities, members of every generation are set apart from other generations by the particular social, economic, political and technological environment of their youth.

    Generational differences in lifestyle and attitudes translate into distinct needs, preferences and expectations when it comes to food choices. Consumer interests and these differences have important implications to the agriculture and the agri-food industry. In this issue, we provide an overview of Canadian age demographics and highlight major differences of food habits and preferences among these generations.

    Link to Consumer Corner Article.

About Us
The Competitiveness and Market Analysis Section conducts food and consumer studies.

Consumer Corner - highlights topical consumer and food market trend. Selected examples : Canadian Baby Boomers and Their Food Consumption Habits and Attitudes; Local Impact of a Global Crisis-Increasing Food Prices; Healthy Snacking-Opportunities for Alberta Food Processors.
Trends in Retail - highlights emerging and important developments in the retail sector in Alberta and Canada.

Consumer Research Studies
For more information about the content of this document, contact Jeewani Fernando.
This document is maintained by Magda Beranek.
This information published to the web on April 13, 2012.
Last Reviewed/Revised on August 26, 2016.