Alberta Food Consumer View

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  Economics and Competitiveness

Welcome to the Alberta Food Consumer View. This is a place to explore insights about the Alberta consumer, their actions and their motivations behind food purchases.

Agrifood producers and processors, both new and existing, can use this information to:
    • identify business opportunities
    • capture value added product development prospects
    • develop more effective marketing strategies
    • reduce some of the risk associated with the product innovations and
    • pro-actively respond to consumer needs
Alberta Food Purchases
Source: Nielsen Market Track, Edmonton and Calgary 2012-2013
Click here to enlarge the graph.

Need to know more about the Alberta retail market?

This feature chart is only a sample of available information. Data can be explored in a variety of ways by product categories.

Take a look at the value of the Alberta retail grocery sales from 2009 to 2012, and a comparison of retail sales between Edmonton and Calgary from 2012-2013 by linking to the full data set Alberta Retail Grocery Sales.


Other related charts:
Feature Bite

Snacking and Mini-meal Trends in Canada: How to take a bite out of Canada's snack food market.

Top Snack Categories and Sales Values in Canada

Source: Nielsen Market Track, National All Channels +C&G – 52 weeks ending September, 2014

    The snack market in Canada is rife with opportunities. A huge market size and increasing imports of snack foods create opportunities for Canadian and Alberta food manufacturers. Despite the market size, consumers are still demanding more from their snacks - accessibility, affordability and portability. There are opportunities to replace some of the imported snacks with products made locally. In this issue, a brief overview of consumer trends on snack food products is provided to help Alberta food manufacturers gain insights into the market opportunities.

    Link to Consumer Corner Article.

About Us
The Competitiveness and Market Analysis Branch conducts food and consumer studies.

Consumer Corner - highlights topical consumer and food market trend. Selected examples : Canadian Baby Boomers and Their Food Consumption Habits and Attitudes; Local Impact of a Global Crisis-Increasing Food Prices; Healthy Snacking-Opportunities for Alberta Food Processors.
Trends in Retail - highlights emerging and important developments in the retail sector in Alberta and Canada.

Consumer Research Studies
For more information about the content of this document, contact Jeewani Fernando.
This document is maintained by Magda Beranek.
This information published to the web on April 13, 2012.
Last Reviewed/Revised on May 16, 2016.