Competitiveness and Market Analysis Section

Economics and Competitiveness
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Program description | Key messages | Clients | Contact information | Publications
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Program Description

The Competitiveness and Market and Analysis Section is responsible for the following:

Leads the analysis of changes to consumer behavior and emerging trends impacting demand.
Provides analysis of market impacts of trade and policy issues.
Develops forecasts for commodity pricing and assesses best marketing practices in partnership with internal and external clients.
Conducts priority market research, demand modeling and market segmentation research.
Provides due diligence in the market assessment of new technology and emerging product development.
Provides research, measurement, analysis, opportunity identification and strategic direction on issues impacting the competitive environment.
Projects that support the policy development processes by analyzing the competitive impacts of policy alternatives or the impacts of policies in other jurisdictions.
Projects that support the strategic planning process by offering insights and opinions on the evolution of the environment within which our agri-food systems operate.

Key Messages

Provide economic analysis on key market and consumer issues that impact Alberta’s ability to compete.
In partnership with internal and external clients conduct analysis of the consumer demand for food products to assess changes in consumer behaviour.
Develop agricultural commodity price forecasts and assess best marketing practices for government and agri-business clients.
Conduct projects to increase understanding of, and enhance the, competitiveness of the food, feed and bio-industrial value chains in Alberta.
Conduct projects that support the policy development, strategic planning and business planning processes by analyzing the potential competitiveness impacts on Alberta’s agri-food supply chains.

Clients

Ministry staff and agencies
Government
Industry

Contact Information

The main contact phone number for the Competitiveness and Market Analysis Section is 780-422-7101.

Chris Panter
E-mail: chris.panter@gov.ab.ca

Director

780- 644-1287

Section management
Market analytics
Risk management tools and strategies
Implications of policy alternatives on agricultural markets

Erminia Guercio
E-mail: erminia.guercio@gov.ab.ca

Section
Administrator

780- 422-7101

Coordinate Section admin. projects and activities
Assist with research
Graphics design/desktop publishing

Neil Blue
E-mail: neil.blue@gov.ab.ca

Provincial Crops Market Analyst

780- 422-4053

Expertise in industry competitiveness; policy, trade issue, emerging markets
Market outlook for grains, oilseeds and pulse crops
Risk management tools and strategies for crops
Implications of policy and alternatives on crop markets

Rosalie Cunningham
E-mail: rosalie.cunningham@gov.ab.ca

Coordinating Researcher

780-415-9013

Project leadership
Research and analysis
Value Chain/Supply Chain Analysis

Ava Duering
E-mail: ava.duering@gov.ab.ca

Competitiveness Analyst

780- 422-4170

Research and analysis
Client surveys
Value Chain/Supply Chain Analysis

Jeewani Fernando
E-mail: jeewani.fernando@gov.ab.ca

Provincial Consumer Market Analyst

780- 415-9773

Expertise in consumer demand analysis and economic modelling.
Research on emerging consumer markets and consumer trends
Economic analysis of trade and policy

Ryan Furtas
E-mail: ryan.furtas@gov.ab.ca

Market Analyst/
Coordination Research

780-422-7095

Agricultural input monitoring and analysis
Risk management tools and strategies for input markets
Expertise in input industry, competitiveness, policy trade issues

Vacant

Post-Farm Gate Business Analyst

780-643-9286

Research and analysis
Industry and financial profiles
Information products supporting government and industry relations

Jason Wood
E-mail: jason.wood@gov.ab.ca

Provincial Livestock Market Analyst

780- 422-3122

Livestock market outlook
Risk management tools and strategies for the livestock industry
Research and analysis of livestock market policy implications

Publications
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Agricultural Marketing Guide

Consumer Corner

Alberta Food Consumer View

Grain Storage: Considerations

Hulless Barley Potential Opportunities

Farm to Fork: Organics in Alberta, 2007

As the work that the Branch performs is unique to each client, it is left with the client to share the results as they feel appropriate. Some past examples of the Branch's work include:

Fertilizer Price Drivers
Food Price Inflation

Competitiveness and Market Analysis Section

Other Documents in the Series