Branded Beef: What Happens Behind The Brand?

General Resources

• Business Basics For Alberta Food Processors - This guide has been developed to provide emerging food processors with helpful business and marketing information essential to planning and operating a successful business

• Starting and Growing a Business - The objective of this webpage is to assist prospective and emerging entrepreneurs with helpful business and marketing information essentials to plan and operate a successful business

• Elements of a Business Plan - A business plan is a description of the business, including its products, its markets, the people involved and the financing needs. This page provides information on the key elements of a successful business plan

• Preparing Financial Projection and Monitoring Results - The development of realistic financial planning documents for a business is an important process

• Financing Your Business – Frequently Asked Questions – Frequently asked questions and links to resources from Alberta Agriculture and Rural Development

• The Essentials of Pricing - Setting a price for products is a challenging job for both start-up and established businesses. It is an important task since the success of your business relies on your ability to make a profit. This factsheet will help you determine how to set the right price for your product or service

• Methods to Price Your Products – This factsheet provides an overview on cost-based and competition-based pricing by examining the advantages and disadvantages of both

• FIR$T – This program is useful in projecting costs and assessing risks

• Risk Choices - Risk management is the process of identifying, measuring, and managing these uncertain events

• AFSC – Value Added & Agri-Business Program

• FCC - Provides business and financial services to farms and agribusiness

• AVAC – Offers financial support to grow agri-value in Alberta

1. Improved efficiencies
2. Cost reduction along supply chain
3. Improved understanding of consumer demand
4. Each ‘link’ is responsible for quality assurance and food safety
5. Develop or grows supply chains
6. Ability to connect consumers to the farm and rural lifestyle to know where their food comes from and how it was raised
7. Potential for price stability and lower financial risk levels once businesses have built a track record and working relationships have been developed
8. Differentiation of your product in the marketplace
9. Potential to develop and capitalize on new higher valued markets through market development and brand promotion activities

1. Initial cost
2. Time investment
3. Relationship building

• Value Chain Development - The Value Chain Guidebook provides a process for the development of value chains. The value chain development process is broken into three stages; each stage includes worksheets, success factors and tips for facilitators

• Value Chain Web Links – Links to information, other value chain programs, industry sites, and research

• Value Chain Resource Material - Links to newletters and publications

• Value Chain Home Page - This page discusses industry value chains, sales distribution agreements, international value chains and adding value to chain opporutnities

Other Documents in the Series