Explore Local: Webinars

 
 
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Upcoming Webinars | Recorded Webinars

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Upcoming Webinars


TO REGISTER - Webinars are free of charge and recorded for viewing after the live date. To register for a webinar please click on this link

There are currently no upcoming webinars scheduled - please check back for the fall calendar

Recorded Webinars

Human Resource Management

  • Creating Top Notch Job Descriptions
    Join HR industry expert Denise Burrell as she shares insights and techniques for creating top notch job descriptions that deliver results. Denise will explore practical tools and techniques using simple templates to achieve the perfect combination of technical and performance factors for your business. Apply these techniques to build job descriptions that will attract new recruits to your business and provide them with the needed direction to help your business succeed.
  • Staffing for a Seasonal Operation: Combining Agriculture + Guest Service = a Fun, Food, Experience for All
    Sandee Krause of Krause Berry Farm in Langley, BC will share the human resource experiences & best practices they have gleaned from operating a farm direct marketing business for over 43 years. Sandee will discuss diverse topics from attracting staff, on-boarding and retention to communication
  • Human Resource Essentials - Are you struggling to hire the right people? Would you like to learn effective strategies to boost employee performance and retention? This webinar offers a practical approach to your most challenging HR management issues.
Marketing
  • Online Meat Marketing
    Farm direct meat producers know the importance of connecting to their customers online. Join Julia and Jered Serben, owners of Serben Farms near Smoky Lake, to discover how they sell pork, poultry, sausages and vegetables online, streamline customer connections and manage product deliveries and pick-ups. Julia and Jered will share the triumphs and challenges of building their online store.
  • Selling Online: Carve Out Your Niche, Increase Sales and Gain Loyalty
    Deb Foisy has figured out a way to sell plants online through her website, using various social media platforms to advertise it. Find out the successes and challenges she’s faced the last two years with this exciting venture. What are the benefits of selling online? How hard is it to make a website? What did it cost? What about shipping? The answers to these questions and more will be answered and you will have the opportunity to ask questions.
  • Marketing Your Story: A Conversation with Lepp Farm Market - On this webinar will talk to Charlotte Lepp from Lepp Farm Market in Abbotsford, BC. Charlotte will share how she has incorporated their farm story into all aspects of their very successful farm retail operation. Discover how creating a brand around your unique story can help you connect with customers and build loyalty and trust in your business.
  • Being the Best: Lessons in Marketing from NAFDMA BC 2016: Marketing excellence is a treasure worth sharing. Every stop on the 2016 North American Farm Direct Marketing Association (NAFDMA) convention tour uncovered another marketing gem in the B.C Lower Mainland’s world class farm direct industry.
  • Marketing on a Shoestring Budget - Our presenter today will introduce a less complicated way to look at your marketing and help you navigate through all of today’s shiny marketing objects to help you define the right tools for you, and an affordable approach to take for your business.
  • Managing Your Social Media Networks: This webinar gives the user tools so as to better manage the multiple social media networks being used. Presentation handout
  • Developing Customer Engagement and Loyalty: Rob Eirich, VP of Marketing with RDTV, discussed how to use new media to connect three key groups in the food supply chain: the producer, the processor and the consumer. Presentation handout
  • Marketing Meats: The Spragg Meat Shop story - On this webinar will talk about meat products. While meat products are one of the top three local food items purchased, there is still a strong un-met consumer demand according to the 2016 reports on local food demand in the Calgary and Edmonton regions. Bonnie Spragg, co-owner and operator of Spragg’s Meat Shop, will join us to share how their farm direct operation incorporates marketing best practices to succeed in the on-farm retail, farmer’s market, grocery, restaurant and wholesale markets
  • Image-Driven Marketing - Photographer and communications professional Bri Vos will demonstrate how to create and utilize solid images to draw customers in and strengthen your online business marketing. Bri will touch on composition and characteristics of a strong photo, online resolution requirements, Facebook and Instagram analytics tools, online marketing strategies and much more.

Business Planning
  • Get It Off the Shelf - Putting Your Business Plan to Work
    A business plan is a written description of your business future, what you plan to do and how you plan to do it. You want to get to a point 3 to 5 years out, when you will have different resources and abilities, greater profitability and assets. Regardless of the business challenges you face, you must keep it moving and avoid the paralysis, which can happen. Jan Warren with Alberta Agriculture and Forestry will share 2 main actions and 5 tips which enable entrepreneurs to stay on track developing their process to fulfilling their dreams!
Farmers' Markets
  • Alberta Health Services Food Regulation for Farmers’ Markets - Learn the ins and outs of the Food Regulation as it applies to food sold at Alberta approved farmers' markets. A public health inspector with Alberta Health Services will share the requirements you need to meet in order to sell your food products through this important sales venue.
  • Track and Measure for Improved Performance in Your Market - Attend this engaging and informative presentation by Donna Henuset of CFO4Hire on the top five benefits of Business Performance Management planning. Discover where your planning process may be failing you and learn how to increase profits, productivity and customer satisfaction by following a defined planning process.
Regulations Food Hubs
  • Exploring Food Hubs - Have you ever wondered what food hubs are all about? Could the food hub model be the right choice for your business and local community? Margurite Thiessen will introduce you to the food hub concept, the benefits provided by food hubs and how you might start. Margurite will explore diverse food hub business models and discuss some of the resources available.
Finance
  • No Fear Farm Finance What money do you have to invest in your local food business? What type of financing fits your business? How much credit should you carry? Ron Lyons will demystify the finance puzzle that many small agri-food producers, processors and local food entrepreneurs face as they grow their businesses.
Local Food Research
  • Farm Direct Marketing Trends in Alberta

    Research tells us that in Alberta 78% of consumers made at least one purchase at a farmers’ market in 2016. The value of food purchased at farmers’ markets and farm retail exceeded one billion dollars and accounted for about 10% of Alberta’s annual household food expenditure. Join Mimi Lee to learn the key drivers for the increase in direct marketing sales and recent statistics comparing direct marketing farms in Alberta with other provinces.

 
 
 
 
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For more information about the content of this document, contact Abby Verstraete.
This information published to the web on July 8, 2016.
Last Reviewed/Revised on April 4, 2018.