Explore Local: Events

 
 
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If you would like to learn about upcoming events and other Explore Local projects as well as receive the quarterly Field Notes e-newsletter, please fill out and submit this form.

Explore Local Events - Coming Events At-A-Glance
  • The cost for all workshops and tours is $25 per person, unless otherwise noted.. Webinars are offered free of charge.
  • Registration deadlines for all Explore Local events are one week prior to the event date, unless otherwise noted
  • To register for any of the Explore Local workshops or tours listed below, contact the Ag Info Centre at 1-800-387-6030. Registering for webinars is done through the link provided after the webinar description.
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Marketing Essentials | HR Essentials | Getting into... | Regulations | Productivity | Tours | Conferences

Marketing Essentials

Webinars
    Marketing Your Story: A Conversation with Lepp Farm Market
    Charlotte Lepp from Lepp Farm Market in Abbotsford BC will share how she has incorporated their farm story into all aspects of their very successful farm retail operation. Discover the importance of developing your brand around your unique story, using your brand consistently, and using your story to connect with customers.
    Date: February 15, 2017
    Time: 9:00 am - 10:00 am
    Click this link to register
Workshops
    Marketing Essentials - Intro to Marketing
    This one day workshop will focus on practical information and tools to help you develop and implement an effective marketing strategy for your business. You’ll learn about the five “P”s of marketing (Product –Positioning- Place- Price- Promotion); see examples of how to work through each of the ‘P’s; and start on your own marketing strategy.
    • Date: February 16, 2017 Location: Stony Plain Provincial Building, Main Floor, 4709 44 Avenue, Stony Plain
    • Date: March 9, 2017 Location: Agriculture Financial Services Building, 4910 52 Street, Camrose
    • Date: April 12, 2017 Location: Airdrie Agriculture Centre, Main Floor, 97 East Lake Ramp NE, Airdrie

    Storytelling
    Interesting stories about you and your business are often your most effective sales tools. They build customer commitment and loyalty. If you are a producer, a processor or an agricultural organization interested in learning how to take your stories to the next level and turn storytelling into a tangible marketing skill, then this workshop is for you.
    • Date: March 16, 2017 Location: Stony Plain Provincial Building, Main Floor, 4709 44 Avenue, Stony Plain
    • Date: April 19, 2017 Location: Airdrie Agriculture Centre, Main Floor, 97 East Lake Ramp NE, Airdrie
HR Essentials

Webinars
      Human Resources (HR) Essentials
      Please join us as industry experts address your burning HR management issues. You will hear about innovative HR strategies that will help to maximize your most important resource, your people.”
      Date: March 8, 2017
      Time: 9:00 am - 10:00 am
      Click this link to register
Workshops
      Turning Complaints Into Compliments
      In this workshop, you will:
      - Create your own template to reply to complaints, taking the emotion out of it
      - Learn strategies on how and when to deal with social media complaints before they get out of hand
      - Discover how to train your staff to make your vision come alive by empowering them to make things right for your customers
      - Bring your own examples of complaints that you’vereceived and we’ll walk you through best replies

      Who should participate?
      - Producers and processors selling food products direct toconsumers
      - Agricultural organizations
      Date: March 1, 2017 Location: 101, 5030 50th Street, Olds

Thinking of Getting into...

Webinars
No "Getting Into" webinars scheduled at this time. Please check back as webinars will be added as they are scheduled.

Workshops
    Getting Into Local Foods
    This workshop targets those individuals thinking about starting a farm direct marketing business and who have more questions than answers. Learn what the different marketing channel options are, their pros and cons and then hear from the regulatory agencies about their services and the different pieces of legislation you need to be aware of before you get started. Three Locations!
    • Date: March 21, 2017 Location: Lethbridge Agriculture Centre, 5401 1st Avenue South, Lethbridge
    • Date: March 22, 2017 Location: Airdrie Agriculture Centre, Main Floor, 97 East Lake Ramp NE, Airdrie
    • Date: March 23, 2017 Location: Stettler Provincial Building, 4705 49 Avenue, Stettler TENTATIVE
      ....
    Getting Into Retail
    Are you thinking about expanding beyond the farmers' market? Want to sell to your local grocery store but don't know how? Then this workhshop is for you. You will learn: if your business is ready for retail sales; how to make connections with retailers and brokers; how to present your products to buyers; how to get your product to the retailer; how to get into and stay in the retail game and how to make sure your product will stand out for retail customers
    • Date: March 14, 2017 Location: Agriculture and Forestry Building, 5030 50 Street, Lacombe

    Getting Into On-Farm Sales
    Interested in learning more about what it takes to have a successful on-farm farm direct marketing business? Are you interested in having people come to your farm for a u-pick or market garden but aren't sure what to do beyond growing your products? Then this workshop is for you.
    • Date: April 4, 2017 Location: Leduc Agriculture Business Centre, 6547 Sparrow Drive, Leduc

Regulations

Webinars
    Food Safety at the Farmers' Market
    Learn the ins and outs of the Food Regulation as it applies to your Alberta approved farmers' market sales. Carol Brittain, public health inspector with Alberta Health Services in Airdrie, will share the requirements you need to meet in order to safely sell your food products.
    Date: April 5, 2017
    Time: 9:00 am - 10:00 am
    Click this link to register

Workshops
    Troubleshooting Shelf Life
    One of the challenges of producing your own processed food product is knowing how long the product is good for. This workshop will help small scale food processors understand the process of determining shelf life, pH and water activity testing and much more. Two locations! Additional details about this workshop will be posted as they are finalized.
    • Date: April 11, 2017 Location: Airdrie Provincial Building, Theatre Room, 97 East Lake Ramp NE, Airdrie
Productivity

No Productivity sessions planned at this time. Please check back as events will be added as they are scheduled.
    Tours

    No tours have been planned at this time. Please check back as events will be added as they are scheduled.


    Conferences

    Access other Coming Events listed with Alberta Agriculture and Forestry.
     
     
     
     
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    For more information about the content of this document, contact Eileen Kotowich.
    This document is maintained by Abby Verstraete.
    This information published to the web on July 8, 2016.
    Last Reviewed/Revised on February 16, 2017.