Hort Morsels - Bits and Pieces - Hort Snacks - September 2018

  Hort Snacks - September 2018
Download 359K pdf file ("HortSnacks-Sept2018.pdf")PDF
     Subscribe to our free E-Newsletter, "Agri-News" (formerly RTW This Week)Agri-News
This Week
     Hort Snacks HomeHort Snacks Home
 Mental Snacktime | Q and A | Canadian Agricultural Partnership (CAP) Programs | In the News

Mental Snacktime – Informing the Public

  • “I know of no safe depository of the ultimate powers of the society but the people themselves; and if we think them not enlightened enough to exercise their control with a wholesome discretion, the remedy is not to take it from them but to inform their discretion.” – Thomas Jefferson
  • “Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.” – William Bernbach
  • “Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do.” – Albert Bandura
Q and A

Q: What do you feel is your role in informing / educating the public?

A: By doing all thing right. People see better then they hear
A: As I am currently building and harvesting from a smaller organic food forest, I take every opportunity to share, tour and advise my property and the steps and principles followed for a permaculture related food forest. Including, the benefits of local, hands on food production and cooking.
A: 1. I am in an employment role where I used to facilitate and work towards informing the public and encouraging them to learn more about horticulture, agro-ecology and farming and now the hard push from upper level is a sales approach and I'm not fond of that. 2. I love informing and encouraging the public to learn about horticulture and agro-ecology and farming and in that learning encourage them to find the answers for themselves as well. Get them to not take my word as gospel but to increase overall knowledge by promoting where to look, find answers, seek conversation and show them what I know and hopefully I can learn from them in return.
A: Helping the landowners start management practices that lend to social license
A: My role is to educate the producer so they become more comfortable in talking to consumers.
A: Front line! With so many farmers’ market vendors dealing in the resale business, selling imports out of local or impossible for local seasons, we feel we are CONSTANTLY explaining why we don’t have asparagus right now, or spinach, or peas, or broccoli
A: Very important they need to know how the product is grown and why it is better to buy our product.
A: Our role as producers is to keep the public educated and informed as to production practices and new products as well as any benefits these new products may have for the consumer.
A: Vital. Most of today's generation are 2 to 3 generations away from the farm and they need to know that food comes from a farm before it gets to the store or from online shopping.
A: We have a direct role to be proactively promoting the benefits our products to our customers/consumers/public.
A: Be honest. Do what you say. Don't say what you do. Work towards making tomorrow better for our kids

Next Month’s ? How do you prepare/help out the next generation in the industry?

Canadian Agricultural Partnership (CAP) Programs

Have a look at the new Canadian Agricultural Partnership (CAP) Program website (www.cap.alberta.ca). CAP is a five-year, $3 billion federal-provincial-territorial investment in the agriculture, agri-food and agri-based products sector. It is the successor of the 2013-18 Growing Forward 2 (GF2) partnership.

In Alberta, CAP represents a federal - provincial investment of $406 million in strategic programs and initiatives for the agricultural sector. The roll-out of the CAP program suite in Alberta began in April, 2018, and will consist of a phased roll-out of 15 programs over the spring, summer and fall of 2018. Applications and program details consisting of cost-shares and eligible activities and/or items will be released with the opening of each program. The criteria for eligibility will be made available along with the program details.

Please note, there are some differences between CAP and GF2 programs, including many of the programs being merit-based (as opposed to 1st come/1st served), with specific intake periods staged throughout the year. Check each program for specifics.

In Alberta, CAP will deliver programs developed in consultation with stakeholders, and is organized under five themes: Environmental Sustainability and Climate Change; Products, Market Growth and Diversification; Science and Research; Risk Management; and Public Trust.

If you had subscribed to receive updates from the GF2 website, you will have to re-subscribe for updates from CAP. Click on the ORANGE button in the upper right of the CAP homepage, to subscribe.

As of September 1, 2018, details on 3 of the 5 themes of programs have been released and are open, however details on the additional programs will likely be announced in September and October. The following programs are included:

    Environmental Sustainability & Climate Change Theme
  • Environmental Stewardship and Climate Change - Group
  • Environmental Stewardship and Climate Change - Producer
  • Farm Water Supply
  • Irrigation Efficiency
  • Products, Market Growth and Diversification
  • Products to Market
  • Value-added Products to Market
    • Public Trust Theme
  • Agriculture and Food Sustainability Assurance Initiatives
  • Public Agriculture Literacy
  • Youth Agriculture Education

  • In the News
    Share via AddThis.com
    For more information about the content of this document, contact Robert Spencer.
    This information published to the web on August 30, 2018.