Explore Local: Tools and Resources

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Financial Information | Marketing Information | Human Resource Management | Regulations | Direct Marketing Meats | Food Safety


Financial Information

Marketing Information
Merchandising Video Series
This series of seven You-Tube videos provide valuable information for vendors selling at farmers' markets. Watch them all or pick and choose the areas in which you need tips. Human Resource Information

Customer Service Videos for Farm Direct Marketers

Part 1: Kuhlmann's Market Garden and Greenhouses: Staff are the backbone of your operation. How they interact with your customer can form an immediate and lasting impression for your farm direct business. Anita McDonald, family member and greenhouse manager with Kuhlmann’s Market Garden & Greenhouses, shares tried and true tips on building an exceptional team and creating experiences that keep your customers coming back.

Part 2 – Prairie Gardens and Adventure Farm: Prairie Gardens and Adventure Farm is in the business of creating memories and tradition. For Tam Anderson, owner and Director of Fun, success is delivering an experience worth paying for time and time again. In this video Tam will share her ‘customer driven’ philosophy and present strategies to help you engage customers and staff.

Human Resource Essentials

Direct Marketing Meats
Food Safety

Alberta Agriculture and Forestry’s Food Safety branch is committed to providing producers and processors with up-to-date food safety information and potential funding sources for food safety upgrades to their businesses. Go to their website at: www.agriculture.alberta.ca/foodsafety
  • Farmers' Market Food Safety Home Study Course: Alberta Health Services in partnership with Alberta Agriculture and Forestry and Alberta Health developed a Farmers' Market Food Safety Home Study available on-line through Alberta Health Services.
  • Alberta Agriculture and Forestry requires that all market managers and food vendors selling at Alberta approved farmers' markets complete this course within one year of becoming a market manager or food vendor.
  • Webinar -April 5, 2017: 9:00 am - Food Safety at the Farmers' Market; Presentation
  • Marketing Food Safely: Alberta Agriculture and Forestry developed the Marketing Food Safely home study manual as a distance delivery education tool for farm direct marketers. The manual is a reference guide, a workbook and a planning tool. It focuses on marketing activities, not production or processing. It is available here for download as a PDF and an E-book.
  • Market Manager and Vendor Food Safety Checklists: These simple self-evaluation checklists highlight areas of concern in food handling at the market and will help you think about the food safety risks. They will help you identify the things that you are doing right and things that need to be changed and improved. Four different checklists are available:
  • Small Flock Poultry: This resource page targets those interested in raising poultry in small flocks, backyards or in an urban setting. It includes a comprehensive workbook along with other helpful resources.
  • Services for Agri-Processors and Producers: Analytical Laboratories Listing

Other fact sheets and resources:
Alberta Health Services Farmers' Market Information: Alberta Health Services (AHS) developed a provincial farmers’ market information package for Alberta approved farmers’ market managers and vendors. The package includes: Information for Stallholders, Responsibilities of the Market Manager, Handwashing and Sink Requirements, Farmers' Market Manager's Daily Checklist, Farmers' Market Vendor's Food Safety Checklist and, Farmers' Market Guidelines for Canning Lids and Jars.
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For more information about the content of this document, contact Eileen Kotowich.
This document is maintained by Delores Serafin.
This information published to the web on July 8, 2016.
Last Reviewed/Revised on March 16, 2018.