About Marketing Council

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Marketing Council Members | Marketing Council Staff | Mandate | History of Marketing Council | Organizational Structure

Marketing Council Members

Marketing Council is currently comprised of eight members representing public and industry interests, and one Department Representative of Agriculture and Forestry. The majority of Marketing Council members are farmers or ranchers who represent a large range of farm commodities and have their businesses located throughout the province. The members are appointed by the Lieutenant Governor in Council for three-year terms, to a maximum of two consecutive terms.
On March 20, 2017, seven new members were appointed to Marketing Council. These individuals are:

  • Malorie Aube
  • Ben Campbell
  • David Hyink
  • Lynn Jacobson
  • Doug Sawyer
  • Kimberly Shipley
  • Wendy McCormick (Department Representative)
Norine Moore Chair of Council will continue her term and will become the Chair of Council effective April 17, 2017. David Hyink will become the Vice-Chair effective April 17, 2017.

Biographies for each of the Marketing Council members:

Norine Moore (Chair)
Norine has been a member of the Alberta Agricultural Products Marketing Council since 2013, and served as the Vice Chair since 2015.

Norine has extensive experience in primary production and marketing related to the sheep, beef and goat industries in Alberta. She and her husband run a purebred sheep flock of Suffolks and North Country Cheviots and a small herd of goats. They founded and continue to participate in the Pound Maker Ram Sale, the largest private ram sale in Canada. Besides selling breeding stock they also buy lambs from other producers and direct market them to specialty meat stores in Calgary.

Norine has been a director of numerous sheep organizations. She served for six years as a director of Alberta Lamb Producers – two of those years as Chair; and two years as a director on the Canadian Sheep Federation. She has also served as a director on the Alberta Sheep Breeders Association and the Southern Alberta Sheep Breeders Association.

David Hyink (Vice Chair)
David Hyink is a chicken farmer in central Alberta. David has previously served on many provincial and national agricultural boards during the last two decades. He was elected by producers five times and served 15 years on the Alberta Chicken Producers Board of Directors. David also served 8 years as either a Director or Alternate on the Chicken Farmers of Canada Board.

Provincially, he chaired the Alberta Farm Animal Care Council and the Poultry Research Centre at the University of Alberta. David has been a director on many other national boards including: Canadian Federation of Agriculture, National Farm Animal Care Council and the National Farm Health and Welfare Council. He has also served as director on the Policy Advisory Group for the NRCB, Agri-Environmental Partnership, and numerous other committees and working groups.

He is a member of the Red Deer Chamber of Commerce Agriculture Committee and enjoys leadership roles in his church and community.

Malorie Aubé
Malorie Aubé is a mixed farm operator and professional agrologist who is passionate about food, how it is produced, and how people enjoy it. She currently interacts with several aspects of agriculture by partnering with producers, entrepreneurs, chefs, and agribusinesses to enable growth and further agriculture and food production.

Malorie’s professional career began in Quebec where she gained experience in the dairy and pork industries. From there, she moved to Alberta where she has been involved in the agri-food industry for over a decade from livestock to agronomics. She has been involved in many integrated projects from launching and marketing a private beef label nationally and is now direct marketing her own line of gourmet pork products.

Malorie previously served on the Battle River Watershed Alliance board and volunteers her time with many different organizations from school boards to community initiatives.

Ben Campbell
Ben Campbell is a third generation rancher from Black Diamond, Alberta. He graduated from the University of Alberta with an Engineering degree and then moved to Zambia to work for Engineers Without Borders. While there he worked as a change management consultant and sought to improve the relationship between farmers, their suppliers, and their buyers.

Upon returning to Canada, he worked as a construction engineer while ranching part time; in 2015 he quit his job to begin operating his ranch business full time. He currently manages a 2,700 acre ranch in the mountains South West of Calgary and runs a direct market business which produces and sells beef, pork, chicken, and eggs in the Calgary area. Ben currently sits on the board of the Foothills Forage and Grazing Association.

Ben and his wife have three sons under the age of four who are all very eager egg collectors and stray chicken catchers. They host numerous customers as well as school groups out to their ranch throughout the year to show them how food is produced in Alberta and provide a connection between consumers and their food.

Lynn Jacobson
Lynn Jacobson farms with his brother in Enchant in southern Alberta on a 1,500 acre irrigation farm growing cereal crops, pluses, hybrid seed canola and alfalfa for seed production. Their family has been involved in agriculture in Alberta since 1905, when their grandfather first took out a homestead.

Lynn’s involvement with farm organizations began when he was elected as a delegate for the Alberta Wheat Pool; this provided him with practical knowledge and experience in the grain handling and transportation system and governance and committee operations. He has continued to be engaged in farm organizations at the provincial and national levels, and is currently President of the Alberta Federation of Agriculture and a Director with the Canadian Federation of Agriculture. Past membership and experience also included the Alberta Wheat Commission, Alberta Soft Wheat Producers Commission, Farmer Rail Car Coalition and Farm Implement Board.

Doug Sawyer
Doug Sawyer currently runs a cow/calf and horse operation in Central Alberta and has over 20 years of experience working within the livestock industry. Doug has served on national and provincial agricultural boards and committees related to beef production, traceability, animal welfare, and the environment for over 22 years.

Kimberly Shipley
Kimberly Shipley, CPA, CA, is a Partner in MNP’s Red Deer office. Specializing in serving supply-managed dairy and poultry producers, Kimberly delivers business advice to help her clients overcome industry challenges and take advantage of emerging opportunities. Committed to the livestock sector, Kimberly works with dairy farms to meet their tax and accounting needs and assists with planning for bringing in the next generation of dairy farmers, expanding their operations, or exiting the industry. She enjoys helping make sense of financial information and presenting options to assist in making informed decisions.

Kimberly grew up on a grain farm in rural Alberta and has a unique understanding of the issues farms face in today’s economic environment. Kimberly dedicates time to her community by volunteering with Junior Achievement, the Central Alberta United Way and having served as a volunteer Director for Vantage Community Services. She is the busy mother of two children under the age of 3 and lives in Delburne, Alberta with her husband. She is proud to be the 5th generation to live in Delburne and in the house her grandfather built in the 1960s.

Wendy McCormick – Department Representative
Wendy McCormick has a Bachelor of Science in Agriculture Economics and has worked in the agricultural industry for the last 30 years in both private and public sectors. Wendy’s agricultural experience in the areas of finance, communications, and program development are complemented by her governance experience at provincial and national tables.

Marketing Council Staff

Brent McEwan, General Manager
Susan Johnstone, Senior Manager - Policy and Regulations
Reuben Joosse, Senior Advisor
Janelle Hancock, Senior Advisor, Policy and Projects
Lisa Bussieres, Policy and Regulatory Advisor
Sue Dober, Administrative Assistant

Mandate of Alberta Agricultural Products Marketing Council

The Alberta Agricultural Products Marketing Council is an agency established by the Marketing of Agricultural Products Act (MAPA)..

Marketing Council has legislated responsibilities to:
  • Advise the Minister on matters relating to the establishment, operation and control of Boards and Commissions;
  • Review each proposed plan submitted to it and decide whether to hold public hearings or meetings in respect of a proposed plan;
  • Make recommendations to the Minister respecting the establishment, amendment and termination of a plan;
  • Conduct votes on plans for the establishment, amendment or termination of plans and of Boards and Commissions;
  • Supervise the operation of Boards and Commissions;
  • Administer the regulations made under MAPA;
  • Perform any other duties and functions necessary in exercising the authority given to it under the MAPA and the regulations; and
  • Carry out any other duty assigned to it by the Minister or the Lieutenant Governor in Council.
Marketing Council's vision is to see: “Empowered Marketing Boards and Commissions strategically lead a prosperous agricultural industry in Alberta”.

Marketing Council's mission is to: “Empower Marketing Boards and Commissions by advancing governance excellence, providing integrated policy advice, and administering effective legislation for the benefit of the agricultural industry and government”.

In addition, Marketing Council's staff provide administrative support to the Appeal Tribunal which is also formed under MAPA to hear appeals under a number of statutes and regulations governing the 20 agricultural Marketing Boards and Commissions in Alberta.

Marketing Council’s clients consist of 20 agricultural marketing boards and commission representing various crop and livestock commodities in Alberta. The 20 Boards and Commissions’ primary responsibilities are to initiate and carry out projects or programs to commence, stimulate, increase or improve the production or marketing, or both, of an agricultural product. The 20 agricultural Boards and Commissions are also responsible for developing and administering regulations and policies for the control and regulation of the production and/or marketing of an agricultural product.

History of Marketing Council

Marketing Council was established in 1965 through enactment of the Marketing of Agricultural Products Act (MAPA). The legislation charges Marketing Council with responsibility for facilitating establishment of agricultural Boards and Commissions, and for supervising their operations.

In 1972, the Minister of Agriculture expanded the number of members of the Marketing Council up to eight and reviewed its terms of reference to be consistent with the Government of Alberta's and the Department's policies for the marketing of agricultural products. The new Marketing Council placed more emphasis on supporting Alberta's marketing Boards and Commissions in their marketing roles.

The Act was amended again in 1987 to enable refundable commissions to form, and most recently in 2009, to better reflect the challenges of working in an increasingly complex agricultural industry and to better serve the growing and developing commodity organizations that operate under this legislation.

Marketing Council's Code of Conduct.

Organizational Structure

The organizational chart below outlines the Marketing Council’s position and reporting requirements with reference to the Legislative Assembly, Agriculture and Forestry (AF), and the 20 Agricultural Marketing Boards and Commissions. All Marketing Boards operate as non-refundable organizations (i.e. all registered producers pay a non-refundable service charge). All Commissions operate as refundable organizations (i.e. producers who paid the mandatory service charge have the right to ask for refund). The producer can request a full or partial refund of their service charge.

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For more information about the content of this document, contact Lisa Bussieres.
This document is maintained by Amrit Matharu.
This information published to the web on June 2, 2015.
Last Reviewed/Revised on June 22, 2018.