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Marketing Council - Mission, Philosophy and Values | |
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We are a Council committed to a collaborative environment that encourages industry to set aggressive outcomes and resolve arising issues.
We embrace a broad industry governance and leadership base.
We enable and empower organizations that want to focus their efforts toward growing their business, industry, and profitability along integrated producer and/or industry lines.
Mission ... to 2008
We facilitate the creation, development, and implementation of frameworks that enable producer organizations as well as agriculture-based industry chains to pursue prosperous, sustainable, and market responsive businesses.
Core values
To guide Council and its collective behaviors with clients and stakeholders, we believe people deserve respect. We believe in:
- Honest, open, upfront, and on-going communication.
- Being accountable.
- Building trust, teamwork, partnerships, and enduring relationships.
- Creativity, innovative leadership, and embracing change.
- Education, training, and strategic management.
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Other Documents in the Series |
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What is the Agricultural Products Marketing Council
Marketing Council - Mission, Philosophy and Values - Current Document
Strategic Plan 2005 to 2008
Alberta Agricultural Products Marketing Council 2006-2007 Annual Report
Agricultural Boards and Commissions
Marketing of Agricultural Products Act and Regulations
Federal Agencies
Industry Governance Review
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For more information about the content of this document, contact Dave Burdek.
This document is maintained by Maryann Urbanowski.
This information published to the web on December 4, 2001.
Last Reviewed/Revised on February 1, 2008.
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