Canadian Consumer's Attitudes and Purchasing Behaviour of Omega-3 Products

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 This joint research between the University of Alberta and Alberta Agriculture and Food was undertaken to provide information about Canadian consumers of select omega-3 products. While there has been a proliferation of omega-3 products in the Canadian food market, very little is known about consumers of omega-3 products. This study investigates whether there are significant differences between consumers and non-consumers of omega-3 products.
It is expected that the findings of the study will contribute to a better understanding of Canadian consumers, particularly consumers of omega-3 products. Such information may be useful in policy development. This information can also help processing companies effectively target their customer base in developing new products, brands and marketing strategies. Information on Alberta and Canadian consumers are especially valuable to small to medium size food processors or retailers whose marketing territory is local or domestic and who lack the resources or expertise to conduct their own consumer research.

View the full report.

Related reports - Consumer Corner - This is a series of articles describing consumer trends in food consumption to assist Alberta's agriculture & food industry in understanding their market. These short reports include information about what consumers are buying and why they are buying it.
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For more information about the content of this document, contact Jeewani Fernando.
This document is maintained by Erminia Guercio.
This information published to the web on November 30, 2007.
Last Reviewed/Revised on December 7, 2017.