Farm Direct Marketing - Frequently Asked Questions

What is farm direct marketing?
Farm direct marketing allows the producer to assume the accountability and rewards of delivering quality agri-food products directly to the consumer through a variety of marketing channels such as farmers' markets and farm gate sales. Successful farm direct marketing involves consistently supplying quality products in a clean and customer-friendly environment.

For further information check the link below.

Farm Direct Marketing for Rural Producers

What advantages are there to direct marketing my product?
More and more, consumers want to know where their food comes from, how it is grown and the people who produce it. A growing number of health-conscious consumers are willing to search out and pay extra for foods they believe to be fresh, nutritious and wholesome. Others are interested in eating regional cuisine - local food that is picked and prepared at its freshest.

The following link will provide you with further information.

Farm Direct Marketing for Rural Producers.

Are there potential liability concerns with people coming onto my farm?
Adequate insurance is essential to the long-term success of any business. Insurance is a cost of doing business and should be included in the price of your product or service. The type and amount of insurance you should carry depends on your product and service. You should check with an insurance carrier regarding your specific business activity.

Further information can be found through the link below.

Managing Risk for Farm Direct and Ag Tourism Ventures

Prepared by Kathy Bosse, Ag-Info Centre, Alberta Agriculture & Forestry

For more information about the content of this document, contact Kathy Bosse.
This document is maintained by Brenda McLellan.
This information published to the web on December 16, 2003.
Last Reviewed/Revised on November 16, 2017.