Packaging Products - Frequently Asked Questions

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 How important is the packaging of my product?
"It’s all in the package" is a favorite expression of marketers. To sell your product, you must attract and inform the customer. Unless someone has the opportunity to taste your product, the only chance you have of convincing a consumer to purchase is through your packaging. Packaging does more than attract the consumer. It also protects your product from contamination and deterioration and provides information on your product.

What type of package should I use?
Before you decide on your package and label do some market research. Check out the competition by visiting stores that carry similar products. Packaging changes constantly. What new innovations are there in tamperproof, recyclable, and reusable packaging? Trade shows are great places to learn about package and label trends. You do not want to reinvent the wheel; you want to use existing containers, boxes, tins and bottles in new and exciting ways. Your market research should identify your target consumer. You need to keep this profile in mind when you design your package and label. The package should relate to the product. The consumer should be able to tell what the product is, based on the type of package.

How important is the label design?
The label on your product must persuade a consumer to choose your product over a competitor’s, and it announces what your product is, who has produced the product, what it is made of, and if applicable its nutritional content. The label helps to convey the personality of your product. It is one of your best advertising opportunities. Your label must comply with all existing regulations.

Links for more information:
Developing a Promotional Plan
Business Basics for Alberta Food Processors & Packaging & Labeling

Prepared by Kathy Bosse, Ag-Info Centre, Alberta Agriculture & Rural Development
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For more information about the content of this document, contact Kathy Bosse.
This document is maintained by Brenda McLellan.
This information published to the web on November 6, 2003.
Last Reviewed/Revised on November 16, 2017.