Pricing Your Products - Frequently Asked Questions

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 How much should I charge for my product?
To set the best price for your product you need to review all aspects of your business with an eye as to how they affect price. You need to determine the cost of production, develop and cost a marketing plan, plan and cost a distribution strategy, identify the competition and their price and know your customer. Remember, setting a price for your product is a challenging but very important job. The link below will give you additional information.
The Essentials of Pricing

What method should I use to price my product?
There are three main methods to price your product: cost based pricing, competition based pricing and customer based pricing. Before you select a pricing method, be sure you understand the range of options available and their disadvantages and advantages. You may want to blend several pricing methods to suit your business and the type of products you sell. These pricing methods are fully explained in the link below.
Methods to Price Your Products

I grow vegetables, what should I charge for my produce at the Farmers’ Market?
This is an important question since business success relies on your ability to make a profit. To find the right price for your produce you need to consider the following:
  • How much does it cost to grow your product
  • Price range of competitors products at the market
  • What do you think the customers will pay for the product
  • What are your marketing costs (travel, table costs)
More information is available through the link below.
Pricing Horticulture Products

Prepared by Kathy Bosse, Ag-Info Centre, Alberta Agriculture & Forestsry

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For more information about the content of this document, contact Kathy Bosse.
This document is maintained by Brenda McLellan.
This information published to the web on September 4, 2003.
Last Reviewed/Revised on November 16, 2017.