Farmers' Market Manager and Vendor Resources

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 Farmers’ Markets
A niche farm direct marketing channel which creates the opportunity for customers to buy Alberta grown food, crafts and homemade goods from the Alberta producer, crafter or entrepreneur. The resulting communication and sharing of information creates trust and builds a sense of community. The market is designed to become a destination and attraction which builds goodwill, sharing and community support reminiscent of the ‘town square’ of previous generations.

To learn more about the Alberta Approved Farmers’ Market Program.

Alberta Agriculture and Forestry factsheets and resources:
  • Farmers' Market Calculator: This online calculator is a budget for choosing and operating at a farmers’ market. The income and expense figures you will come up with when completing this calculator are projections based on experiences supplied by several farms that attend farmers’ markets. Please read the fact sheet, Farmers’ Market Decision Making Tool, for information on a farmers' market enterprise before filling in the online calculator. It will help you understand what choices best fit your situation.
  • Farmers’ Market Manager Training manual: An important factor in the overall success of a farmers' market is the skills and knowledge of the Market Manager. An on-line training manual has been developed for your use. With the development of this training manual, Alberta Agriculture and Forestry is committed to ensuring that approved farmers' market managers have the basic information they need in order to succeed in their roles.
  • Farmers’ Market Manager job description: This information sheet was developed as a guide for markets to use when developing a job description for the market manager position. Not all the material contain within will apply to all markets and so the document should be customized for each market.

Other factsheets and resources:
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For more information about the content of this document, contact Eileen Kotowich.
This document is maintained by Delores Serafin.
This information published to the web on October 18, 2013.
Last Reviewed/Revised on March 16, 2018.