Marketing Council: Strategic Plan 2014-2017

Vision
Empowered marketing boards and commissions strategically lead a prosperous agricultural industry in Alberta.

Mission
We empower marketing boards and commissions by advancing governance excellence, providing integrated policy advice, and administering effective legislation for the benefit of the agricultural industry and government.

Values
Our actions are directly influenced by our core values:
We have a passion for agriculture.

• We value good governance as a key to effective organizations.
• We empower leaders to operate within a context of knowledge and best practices.
• We co-create solutions for collective impact.

• Facilitate learning opportunities and skill development for industry and Government in the following areas: leadership and board governance, risk management, conflict resolution, stakeholder engagement, collective impact, succession planning and orientation, and integrated policy development.
• Model leadership and good governance.
• Develop strategies for cross-learning with sector and non-sector agencies.
• Provide relevant and respected resources, tools, input, and connections.

• Industry Governance Excellence
• Council Board Performance
• Financial metrics

• Develop options and advice for integrated policy, legislation and regulations.
• Ensure policy, legislation and regulatory compliance.
• Enhance the legislative and regulatory approval process.

• Empowered marketing boards and commissions
• Policy, regulatory and best practice influence
• Regulatory Compliance/Effectiveness

• Identify overarching gaps and opportunities for the industry.
• Co-create options and solutions for improved organizational performance and
• industry profitability.
• Spearhead and facilitate cross-industry dialogues on common issues.

• Collective impact
• Owner alignment and engagement