Approved Farmers' Markets - A Viable Option to Market Your Products

  From the August 21, 2017 Issue of Agri-News
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 “Depending on what product you have to sell, there may be a number of marketing opportunities available to you,” says Eileen Kotowich, farmers’ market specialist, Alberta Agriculture and Forestry, Vermilion. “The most common for fresh or processed food products are retail, food service and direct marketing. When selling directly to consumers, a good place to consider starting is at an approved farmers’ market.”

Farmers’ markets can give businesses the opportunity to test market their products and grow their businesses with less expense and in an already established market base.

“Farmers’ markets have always been seen as a business incubator where new businesses can start selling direct to consumers,” says Kotowich. “They get that immediate feedback and learn quickly how to market and hone their skills. Many of our vendors have ‘graduated’ to retail stores with their products but we also have a lot of vendors who continue to use the farmers’ markets as one of their many sales outlets. It helps them keep connected with their customers and with the trends in the marketplace.”

“Careful planning and a thorough understanding of your chosen market channel can be key to developing a successful marketing plan and a strong business,” says Kotowich. “If farmers’ market clientele fits your business, this may be the market outlet for you.”

For a listing of all Alberta approved farmers markets, visit or download the farmers’ market mobile app available for either Apple or Android devices. For more information on selling at a farmers’ market, visit or contact Eileen Kotowich.

Eileen Kotowich

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For more information about the content of this document, contact Eileen Kotowich.
This document is maintained by Ken Blackley.
This information published to the web on July 27, 2017.