Alberta Companies Participate in Salon De Gourmets in Spain

  From the June 26, 2017 Issue of Agri-News
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 Four Alberta food companies recently participated at Salón de Gourmets in Madrid, Spain. Companies included Kinnikinnick Foods, Byblos Bakery, Canadian Rocky Mountain Beef and Wild Rose Holdings. Salón de Gourmets is one of the largest food shows in Europe with over 85,000 Spanish and international visitors every year. Spain is the fifth largest market in the EU and the eleventh largest importer of agri-food and seafood products in the world.

This year Canada was granted a prominent location for its pavilion and named Country of Honour in recognition of its 150th anniversary and the recently signed Comprehensive Economic Trade Agreement. The Canadian pavilion, developed in partnership with Alberta Agriculture and Forestry as well as its government partners, consisted of 11 exhibiting Canadian companies and included a space for show cooking sessions and tasting events where Canadian Angus beef and bison were profiled.

Complementing the trade show program was a briefing by the Trade Commissioner Service in Spain as well as market tours and a business-to-business meeting program for the Canadian companies with potential Spanish buyers and distributors. Participation provided Alberta companies market intelligence and exposure among international and local buyers attending the show, while increasing their understanding of the Spanish marketplace.

Canada’s Ambassador to Spain, Matthew Levin, along with Spain’s minister of agriculture, Isabel García Tejerina, participated in the ribbon-cutting ceremony marking the opening of the Canadian pavilion which garnered a substantial media presence. The program also included several cooking and tasting events highlighting the quality of Canada’s gourmet products such as Canadian lobster, scallops, Black Angus beef, bison meat, ice wines and ice ciders, craft beers, spirits (whisky, gins), gluten-free products, confectionary and maple syrup products.

“Initial feedback from participating companies has been very positive,” says Paola Zaragoza, manager, Americas and Europe, Alberta Agriculture and Forestry. “Companies noted the large number of companies and countries represented and the diverse products showcased at Salón de Gourmets and commented that the experience provided some excellent ideas for new flavours and packaging. Further remarks noted the numerous meetings with distributors and buyers and the opportunity for furthering business relationships.”

For more information, contact Paola Zaragoza at 780-638-3831.

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For more information about the content of this document, contact Ken Blackley.
This information published to the web on June 14, 2017.