Trade Mission to the United Arab Emirates

  From the June 5, 2017 Issue of Agri-News
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 An Alberta delegation attended the Agra ME trade show in Dubai, United Arab Emirates (UAE) in April 2017. The delegation included four companies representing Alberta’s forage and forage-related equipment sector: Supreme International and Green Prairie International (exhibitors) as well as Hunterwood Technologies and Sweet Grass (show walkers). Alberta Agriculture and Forestry (AF) and an Alberta forage exporter also met with a number of dairies and feed importers in Muscat, Oman.

The UAE is a major economic centre in the Middle East and a strategic market for Alberta’s forage industry. It has a significant influence on the forage trade in the Gulf region as it re-exports to neighbouring countries.

“This was the third year that Alberta companies have participated in the Agra ME show, which has become a prominent platform to advocate for Alberta’s forage industry as it draws buyers from the Middle East and North Africa as well as from countries like Pakistan and Iran,” says Etienne van Straaten, trade relations specialist, AF, Edmonton.

"Agra ME is vital to our business strategy and a key venue where we can continue to enhance our market credibility and to showcase our made-in-Alberta equipment,” says David Savage from Hunterwood Technologies. “Continued participation in Agra ME is beneficial to our company as we further develop and nurture business relationships in the Middle East North Africa region."

“With the phasing out of forage and cereal crop production in the region due to water scarcity, demand for feed is going to increase and Alberta is well-positioned to supply forages into this market," says van Straaten. “When looking at exporting to
the region, hay buyers prefer the hay to be green in colour.

“Alberta also accessed the market in Oman for the first time and identified several potential
opportunities to sell forage products into this market as well as feed supplements, agricultural equipment, and much more.”

Highlights of the mission include a high-level meeting with the Omani Ministry for Agriculture and Fisheries, visits to feed mills in Oman and the UAE and a meeting with the developers of a new dairy project in Oman.

AF will continue to engage the forage industry in Alberta to identify potentially suitable opportunities for future forage-related missions to the Middle East region.

For more information, contact Etienne van Straaten at 780-638-9421.

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Toll-free within Alberta dial 310-0000

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For more information about the content of this document, contact Ken Blackley.
This information published to the web on May 11, 2017.