| ||Seven Alberta companies were part of a recent trade mission to the Foodex Japan tradeshow in Tokyo. The mission took place from March 6-10, 2017, and included representatives from Siwin Foods, Wild Rose Trading, Wolfe’s Natural Bee Products, the Earth Group, Canadian Rocky Mountain Beef, Greidanus Honey Mill and Swan Apiaries.
The program included exhibitor and walking program options: three companies showcased and sampled their products in an Alberta Agriculture booth within the Canadian Pavilion, and four more walked the show and participated in a store tour program to gain a deeper understanding of the Japanese market.
“This was Alberta’s third year having a booth presence at Foodex Japan and our largest delegation yet,” says Katie Meredith, trade and relations Officer with Agriculture and Forestry (AF). “Participating companies reported great results due to their attendance, both in terms of potential future sales as well as market learning.”
Japan is a priority market for Alberta’s agriculture sector and was its third largest export destination for agri-food products in 2016.
“Japan is a market where all elements of quality, safety, commitment to the market and price are key,” says Meredith. “It is a complex market, but with its positive consumer perceptions of Canadian products and the need for imports to meet its food needs, there are strong opportunities for Alberta’s agri-food suppliers.”
The mission to Foodex Japan was organized by AF and the Alberta Japan Office in collaboration with the Government of Canada.
For more information on the Japan market, contact Katie Meredith.
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