| ||In March, Alberta Agriculture and Forestry (AF), in collaboration with the Alberta Japan Office, coordinated a delegation of seven companies and organizations to the FOODEX Japan show.
The delegation walked the show to gather market intelligence and sales leads at FOODEX, the largest food and beverage trade show in the Asia Pacific. Working with Canada Pork International, the Canada Beef International Institute, and Edmonton Economic Development, a promotional booth helped to profile Alberta pork, beef, chocolate, bakery, edible oils, grains, water, processed meat products, and more to Japanese buyers. Additional value-added programming throughout the mission, and as part of the Canadian Pavilion at the show, included a market briefing session, store tours, pre-arranged meetings, as well as a reception at the Canadian Embassy in Tokyo.
Japan was Alberta’s third largest destination for agriculture and agri-food exports in 2015, with exports totaling $1.1 billion.
“Although Japan is not a simple market, there are opportunities for Alberta agri-food companies, particularly suppliers of innovative, healthy, and organic products,” said Katie Meredith, trade and relations officer, AF. “Participating in walking programs allows Alberta companies to learn more about the demands and requirements for their products, and what the opportunities and challenges may be if they choose to move forward,” says Meredith.