Alberta Food Products Profiled to Japanese Consumers

  From the February 8, 2016 issue of Agri-News
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 Alberta Agriculture and Forestry and the Alberta Japan Office recently collaborated with industry associations to profile Alberta food products in Osaka, Japan.

Working with Canada Pork International, the Canada Beef International Institute, the Barley Council of Canada, and the Canadian Consulate in Nagoya, Alberta beef, pork, barley, honey and canola oil were showcased to buyers and consumers through cooking schools and a meat seminar at the Osaka Gas Cooking School.

Interest in Canadian products was strong, with approximately 90 home cooks attending thekeynote cooking school classes and approximately 60 buyers attended the industry seminar. Additional smaller cooking classes were held throughout the month of November, giving more than 285 cooks the opportunity to work with Alberta products.

“The events in Japan went very well,” says Kara Barnes, director of grower and industry programs, Barley Council of Canada. “Marketing barley to an international culinary audience is a new activity for us, and we wouldn’t have had nearly the success we did had we not worked with the government and their staff on the ground in Japan to leverage their existing relationships.

“Working collaboratively with the other Canadian commodity groups was especially important for us. Not only were we promoting Canadian barley in the Japanese food market, but we were able to support Canada Beef and Canada Pork in their messaging which is great for our domestic feed barley market,” adds Kara.

Osaka, located in the Kansai region, is the second largest metropolitan area in Japan. Like
Canada, Japan is an amalgamation of numerous large regional markets and Osaka represents significant potential for agri-food exports. This project worked to expand opportunities in this area by profiling Alberta’s agri-food products to the buyers, influencers and high-end consumers in this region.
Funding for this project was provided through Growing Forward 2, a federal-provincial-territorial initiative.

Katie Meredith
Alberta Agriculture and Forestry

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For more information about the content of this document, contact Katie Meredith.
This information published to the web on February 1, 2016.