| ||Alberta Agriculture and Forestry (AF) recently partnered with Agriculture and Agri-Food Canada (AAFC) to lead a delegation of Alberta agri-food manufacturers, exporters and their Chinese market agents to exhibit at the FHC (Food and Hospitality China) show in Shanghai. The Alberta China Office provided support to the nine Alberta companies who participated. Nearly fifty Canadian companies and associations participated in the show.
FHC China has 22 years of history in China and is the exhibition of choice for importers and exporters of food, beverages and wines and liquor with more International companies and country pavilions than any other food exhibition in China. FHC China 2015 attracted a record 66,561 trade visitors (an increase of 22 per cent over 2014), who had access to 2,150 exhibiting companies from 66 countries, including 39 official national and regional pavilions.
In addition to exhibiting at the trade show, the Alberta delegation met with and toured YHD.com, a major e-commerce operator in China and several retail chain stores. China’s online shopping is estimated to reach 3.6 trillion RMB by 2016. Renminbi (RMB) is the official currency of the People's Republic of China. As of December 2015 1 RMB = $.21 CAD. The scale of the ecommerce in China has surpassed the United States, becoming the largest market in the world. In 2014, YHD’s gross merchandise was 11.5 billion RMB and the company is among the top three business-to-consumer platforms in China.
AF will work with other provinces and AAFC to explore ecommerce business opportunities in China. Growing Forward 2, a federal-provincial-territorial initiative, funded this outgoing mission. For further information on China’s e-commerce and future activities in China and Southeast Asia market, contact Rachel Luo at AF at 780-422-7102 or via email.