Artisan Cheese Poised for Growth

 
  From the January 18, 2016 issue of Agri-News
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 If names like Fior di Latte, Nodini and Caciocavallo are unfamiliar to you, Calgary cheese maker Frank Fiorini would like a few minutes of your time.

As the owner of White Gold Cheese Factory Ltd., he’s on a mission to introduce Albertans – and eventually, many Canadians – to the wonders of traditional handmade Italian cheeses.

“We want to always be artisans, even as we grow,” Fiorini says. “We want to be sure our product is the highest quality available.”

Fiorini explains that quality starts with a few pure ingredients. The company’s handmade fresh and aged cheeses contain only 100 per cent Canadian pasteurized non-modified cow’s milk, sea salt and vegetable rennet. In Fiorini’s experience, this makes a world of difference to the taste of the cheese.

To Fiorini’s way of thinking, another important ingredient in making quality cheese is following rigorous food safety practices. He notes you can make a great product, but if you don’t treat it right, the quality suffers.

“When you are trying to create a quality product, you want to create a total quality environment,” Fiorini says. “When it comes to food safety, we take all aspects of this seriously. From the minute we receive the milk, to when the finished product is loaded on a refrigerated truck, everything must follow a certain pattern. The end result is a 100 per cent quality product.”

With strong demand for his authentic Italian cheeses, Fiorini is poised for progress. His company outgrew its existing plant in northeast Calgary and moved to a larger facility in 2015 that multiplied their capacity by a factor of four.

With this expansion, Fiorini has an eye on the larger Canadian market. For this, the company is making important strides toward a food safety certification such as HAACP (Hazard Analysis and Critical Control Points).

To move towards certification, Fiorini turned to Growing Forward 2’s Food Safety Systems Processor Program. The program helps food processors invest in new or improved food safety systems and production practices to enhance their competitiveness.

Fiorini has a rigorous system in place and regularly trains staff on mitigating food safety risks, tracks his products’ shelf life and has a computer system that can follow a single product through the production chain. The company’s recent progress towards certification will demonstrate to retailers outside Alberta that its cheese production processes meet the highest standards.

“For the next steps, we want White Gold to be able to attack a much bigger market,” Fiorini says. “We go above and beyond what the expectations are because quality and food safety all tie together. That’s how we’ll get to be the best in the market.”

All this will move White Gold Cheese Factory closer to its goal of sharing authentic Italian cheeses with a wider range of Canadian consumers, restaurants and retailers. To Fiorini, it’s simple. Get more people to taste a superior handmade Italian cheese, and they’ll be hooked.

With an expanding customer base, growing demand for his high-quality cheese products, plus a new facility on the horizon, Fiorini is looking forward to a bright future.

“I have to thank the team at Growing Forward 2. They’ve been really fantastic,” he says. “They were with me step by step, and have been really amazing at helping us step it up a few notches.”

Contact:
Wendy Grosfield
Portfolio Lead – Growing Forward 2
Alberta Agriculture and Forestry
780-422-1799

 
 
 
 
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For more information about the content of this document, contact Ken Blackley.
This information published to the web on January 11, 2016.