| ||Alberta Agriculture and Forestry (AF) and the Alberta Japan Office (AJO) will be representing and profiling Alberta’s agri-food industry with a promotional booth and walking program at FOODEX Japan.
FOODEX Japan is being held from March 8-11, 2016, and is the largest food and beverage tradeshow in the Asia-Pacific. In 2015, nearly 3,000 companies from around the world showcased their products to 77,000 visitors.
“This show is an opportunity to engage with Japanese and international buyers in the trading, food service, manufacturing, retail, and other sectors,” says Katie Meredith, trade and relations officer, AF, Edmonton. “Japan is the world’s fourth-largest importer of agri-food products, and is highly reliant on imports to sustain domestic demand. Japan was Alberta’s third largest destination for agriculture and agri-food exports in 2014, with exports totaling $1.2 billion. There are opportunities in this market for Alberta agri-food companies, particularly suppliers of innovative, healthy and organic products.”
Alberta value-added food companies interested in the Japan market but not wanting to attend the event are invited to send product samples and marketing materials to the AJO in advance of the show. Products and materials will be displayed at the Alberta booth located within Agriculture and Agri-Food Canada’s Canadian Pavilion, with samples featured on a rotating basis to FOODEX visitors. “This promotional booth provides an opportunity to showcase your products to potential Japanese buyers, without traveling to the show,” says Meredith.
As well, Alberta value-added food companies interested in the Japan market can apply to join a walking program at FOODEX Japan. “The program will include a market briefing, tours of Japanese retail and/or foodservice outlets, walking the FOODEX show floor and the potential for pre-arranged meetings with targeted Japanese buyers,” says Meredith.
“This will provide a cost-effective means of gathering market intelligence, assessing the potential for your product in Japan and meeting one-on-one with potential buyers.
Funding will be provided to eligible companies participating in the walking program to cover a portion of travel expenses and accommodation for one representative per company. To be eligible to participate in this mission, participating companies should be value-added food suppliers interested and/or capable of exporting to Japan.
For more information on either the showcase or the walking program, contact Katie Meredith at 780-427-6057or via email at Katie.Meredith@gov.ab.ca. The application deadline for the walking program and /or the promotional booth is January 22, 2016.