| ||The Marketing Made Easy workshop takes place January 20, 2016, at the West River’s Edge, 1875-River Valley Drive, in Fort Saskatchewan.
“This one-day workshop examines selling products at farmers’ markets and beyond,” says Karen Goad, farm direct marketing specialist, Alberta Agriculture and Forestry. “It’s a chance to uncover strategies for creating a lasting first impression, clearly identify your target clients and make them choose you.
“You’ll also discover which marketing, merchandising and display tools apply to your business, and will learn the importance of social media to help increase your profile and profitability.”
Speakers for the event are marketing coach Tad Hargrave, Jenny Berkenbosch, who owns and operates Sundog Organic Farm, and writer/editor Cait Wills.
Marketing Made Easy runs from 8:30 a.m. to 4:30 p.m. The $25 fee includes GST and lunch/refreshments. To register, call 1-800-387-6030 by January 13, 2016.