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Saskatoon Berry Marketing Strategy Meetings | |
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From the Nov 2, 2009 Issue of Agri-News | |
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| | There is currently sufficient acreage planted to Saskatoon berries to meet supply demand in western Canada. For those involved in the industry, it may be time to invest in marketing activities that will bring this fruit to the Canadian marketplace and to develop selected international marketing efforts. These markets would see current and future production flow into profitable and continuous channels of consumption.
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"This spring, several Saskatoon Berry growers came together to start an organization called the Saskatoon Berry Council of Canada (SBCC)," says Nadine Stielow, SBCC Alberta director. "The SBCC mandate is to develop a membership of those interested in the advancement of the Saskatoon berry industry to support a generic marketing effort."
Currently, some research work has already been completed to form the basis of the marketing effort. The SBCC is now in a position to present growers and industry suppliers with a concrete proposal of what will be done, the timelines for it and the proposed steps necessary to maintain this initiative. To accomplish this, a series of meetings are being held in the next few weeks in Alberta, Saskatchewan, and Manitoba, bringing together the directors of the SBCC, berry producers and industry stakeholders. The intent is to ensure that the most effective marketing and promotion campaign benefiting all involved will be implemented, and to generate enthusiasm and interest to keep growers producing a marketable crop. Participation in the SBCC is encouraged, and membership can be paid in advance or at the meetings.
Meetings will be held:
| November 7, 2009 | Regina |
| November 8, 2009 | Saskatoon |
| November 12, 2009 | Medicine Hat |
| November 13, 2009 | Red Deer |
| November 14, 2009 | Edmonton |
For more information and to confirm attendance, contact Nadine Stielow, the SBCC Alberta director at 780-998-0481, or e-mail abcountry@albertacom.com
"We look forward to grower participation during the process of creating and sustaining an effective marketing campaign for Saskatoon Berries in Canada," says Stielow. "As directors we believe that this is essential to the industry and we are very excited about the possibilities of really being able to grow the industry in this way."
Growers are asked to call their Saskatoon berry industry contacts and encourage them to get involved as well.
Contact:
Nadine Stielow
Fort Saskatchewan, AB
780-998-0481
E-mail: abcountry@albertacom.com |
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For more information about the content of this document, contact Lee Anne Bateman.
This document is maintained by Rita Splawinski.
This information published to the web on October 28, 2009.
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