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Seven Steps to Marketing Success | |
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From the June 29, 2009 Issue of Agri-News | |
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An authorized Duct Tape Marketing Coach and owner of Strategies for Success, Cidnee Stephens promotes these seven steps to marketing success:
- Narrow your focus - change your marketing strategy from 'anybody who' to 'somebody who' by defining your target audience. Who is your ideal customer or which customers are your most profitable?
- Find and communicate your core difference - identify your hook, or what customers love about your product. Connect the dots between the product and customer needs.
- Build the Know, Like and Trust Factors - consumers taste and touch a product up to 27 times before buying.
- TRY-sumers have replaced consumers, so make it easy for potential customers to sample, sample, sample. Selling is quick but marketing takes time.
- Create marketing materials that educate - try creating a marketing kit of materials that are flexible and can be changed easily. Don't print large quantities at one time; today's brochure is your website, kept it updated.
- Lead generation trio - or generate leads in three ways: advertise - it creates awareness and develops leads; referral marketing system - generates referrals through strategic alliances and partnerships; and, public relations - is a very powerful 'lead' generator, so develop local media contacts and use them.
- Automate and dominate - to increase sales, go online. A website adds credibility. Include a 'Refer Us' link. Find a student in the community to develop your website, take a course, or hire a web design company. A website doesn't have to cost a lot of money to be effective.
- Live by the calendar - marketing is the #1 client, so put it in the calendar. What ever part of the day works, set a schedule and stick to it. Decide on the target market, decide on which media to approach, and then slot in time to market.
For more information about these seven marketing strategies, visit Stephens' website at www.strategiesforsuccess.ca
Alberta Agriculture and Rural Development's Local Market Expansion Initiative explores new market opportunities for producers, improves market access and enhances profitability at the farm gate. For more information, call a new venture specialist at the Ag-Info Centre, toll-free at 310-FARM (3276) or visit www.agriculture.alberta.ca/localmarkets
Contact:
Cindy Cuthbert
780-538-56290
(dial 310-0000 first for toll free access)
The contents of this page are no longer available.
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For more information about the content of this document, contact Cindy Cuthbert.
This document is maintained by Rita Splawinski.
This information published to the web on June 24, 2009.
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