Agriculture and Food - Market Information for Exporters

China

Alberta Bottled Water and Drink Promotion in China (pdf) – 2009/03
Our branch worked with Alberta China Office and Alberta Hong Kong Office organized an Alberta mission to China aimed to promote Alberta bottle water and drink during December, 2008. The promotion activities included ...

China-Alberta Relations (pdf) - 2008
Heilongjiang Relations (pdf) - 2008

Europe

Health Claims, Epidemiological Trends, and the Health and Wellness Market in the EU27 (pdf - 9 pages) - 2009/04
Effective January 2007, the European Union established a series of regulations that influence industry’s ability to make nutrition and health claims for their food products. The health claims will be based on nutrient profiles, which outline the basic nutritional properties of a given food component. Read the full report.

EU Food Labeling Report (pdf) - 2008/04
The EC has recently introduced a comprehensive new food labelling proposal which seeks to modernise and improve EU rules in order to provide consumers with the information they need, in a clear and legible manner, to permit informed food and drink purchasing choices. The proposal is attached for your reference.
Source: Canadian Mission to the European Union

European Union-Alberta Relations (pdf) - 2008
European Country Relations - by country

Japan

Japan Market Research Mission (pdf) – 2009/02
Japan-Alberta Relations (pdf) - 2008
Hokkaido - Alberta Relations (pdf) - 2008

Mexico (Return to Mexico main page)

Mexico's Private Label Market (pdf) - 2009/09
Sales of private label food products in supermarkets in Mexico are still small compared to commercial labels, but it is growing. Read the full article.

Mexico-Alberta Relations (pdf) - 2009/07

South Korea (Return to South Korea main page)

Trip Report – 2009 Mission to Korea and Vietnam (pdf) - 2009/08
The main trend in Korea right now is towards health food and healthy ingredients. Exactly what qualifies as health food is a little undefined, and some of the items sold base their health claims more in holistic or traditional medicine than in modern nutritional science. Read about other trends in Korea in this document.

Korea-Alberta Relations (pdf) - 2008