Consumer Corner: The Impact of Health on Eating Behavior of Canadians

 
 
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 Background | Some key findings of “NPD Eating Patterns in Canada Report” in 2009 | What Canadians have been doing to eat healthy? | Did you know these about snacking?
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Background

Obesity has become a crisis in North America. The direct cost of obesity in Canada has been estimated $6 billion in 2006. In this context, it is important to look at Canadians’ attitudes and behavior when it comes to health and healthy eating.

Some Key Findings of “NPD Eating Patterns in Canada Report” in 2009

Percentage deaths in Canada due to specific diseases (2009)

BMI grouping for Canadians



Formula calculation
BMI= [Height(m) X Height (m)]/Weight (Kgs)

ClassificationBMI
Underweight<18.5
Healthy Range18.5.5 -24.9
Overweight25-29.9
Obese>30
  • Just over half of all Canadians are classified as being overweight or obese.
  • Those in lower income households are more likely to be obese, but their desire to eat healthy remains.

  • Surprisingly, there is a growing trend towards being underweight among those under 18 years.
  • Over half of Canadians feel they need to lose weight.
What Canadians Have Been Doing to Eat Healthy?
  • According to Health Track Canada (2003-2009), respondents avoid tans fat (81%), consume less fat (79%) and cholesterol (69%) and avoid fried foods (61%) which adversely affect the heart health.
  • Canadians are trying to consume more of...


  • As Canadians age, they’re more likely to check labels on the foods and beverages they purchase.
  • Consumers are increasingly looking for foods that are fortified with ingredients that promote ‘heart health’.
    The top label claims for beverages and foods

  • As a nation Canadians are looking for healthy and balanced options in their diet.



Top growing food categories include ‘better for you’ foods confirms above.
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Food Category ('09 vs '05)
Growth
Pork (ex pork chops)53%
Snack bars42%
Yogurt42%
Tortilla Chips33%
Hot Cereals29%
A/O Pasta25%
Potato Chips23%
Pizza- Novelties23%
Turkey21%
Chicken (ex. Wings/nuggets)17%
  • Canadians’ margarine consumption has declined while butter consumption has remained more or less constant over the years. Olive oil is becoming an alternative in the kitchen.
  • As experts tell consumers that eating in the evening promotes weight gain, Canadians are eating earlier in the day, and less at night.  However, Canadians are not skipping out dinner, but they are snacking less.
Did you know these about snacking?......
  • Those who are overweight or obese snack less frequently.
  • Regardless of weight Canadians generally snack at the same time of day.
  • For the most part, individuals of optimal weight are not eating healthier snacks than those who are overweight based on their choices….BUT Canadians who are of optimal weight are more likely to eat more fruit as a snack more often.
  • Consumers who are obese drink significantly more carbonated drinks than who are not obese….BUT levels are declining as bottled water consumption increases.
  • Snack foods eaten in the morning tend to be chosen with health in mind, and those in the evening with indulgence in mind.
 
 
 
 

Other Documents in the Series

 
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Consumer Corner: Demand for Processed Meat
Consumer Corner: Millennials - who are they and what do they like when it comes to food?
Consumer Corner: Demand for Dairy Milk and Milk Alternatives
Consumer Corner: Generational Differences and Demand for Food
Consumer Corner: Insect Protein, a Fad or Future Need?
Consumer Corner: Snacking and Mini-meal Trends in Canada: How to take a bite out of Canada's snack food market.
Consumer Corner: Functional Foods
Consumer Corner: Barley -- A Nutritional Powerhouse!
Consumer Corner: Growth of the U.S. Organic Market
Consumer Corner: Pet Supplements and Nutraceutical Treats in the U.S. -- 2013
Consumer Corner: Benchmarking Domestic Consumption of Pork
Consumer Corner: Understanding the Consumer Mindset on Sustainability
Consumer Corner: Gluten-Free -- What's it all About ?
Consumer Corner: The Morning Rush: Breakfast Trends in Canada
Consumer Corner: Canadian Pet Market Outlook, 2014
Consumer Corner: Emerging Consumer Trends and New Opportunities for Small and Medium Business
Consumer Corner: Market Trends for Fruit and Vegetables
Consumer Corner: Yogurt Market: Current Status and Consumption Trends
Consumer Corner: Changing Food Retail Landscape in Canada and Alberta
Consumer Corner: Canada's Ethnic Landscape: Eating Patterns among the Asians
Consumer Corner: Snacking Trend, an Opportunity for Restaurants
Consumer Corner: Millennials: Meet the Boomer's Kids (Part 2: Consumption Habits of Millennials by Meal Occasions)
Consumer Corner: Millennials: Meet the Boomers' Kids (Part 1: Profile, Food and Beverage Consumption Habits and Attitudes)
Consumer Corner: Local Impact of a Global Crisis: Increasing Food Prices
Consumer Corner: Fresh Pet Food in North America
Consumer Corner: Snacking in Canada
Consumer Corner: Canadian Baby Boomers - Part 2: Consumption Habits of Boomers by Meal Occasions
Consumer Corner: Eating Pattern Recession - Part 3
Consumer Corner: Canadian Baby Boomers - Part 1: Profile of Boomers, Their Food Consumption Habits and Attitudes
Consumer Corner: Sodium/Salt and Canadian Diet: Pass the Salt Please! or Hold the Salt Please!
Consumer Corner: Eating Patterns in Canada -- Part 2
Consumer Corner: Eating Patterns in Canada - Part 1
Consumer Corner: The Impact of Health on Eating Behavior of Canadians - Current Document
Consumer Corner: Emerging Consumer Demand for Premium Foods & Beverages in Canada (Qualitative Research Evaluation)
Consumer Corner: Factors Influencing Pulse Consumption in Canada
Consumer Corner: Health and Wellness
Consumer Corner: Dinner Trends in Canada
Consumer Corner: Lunch Trends in Canada
Consumer Corner: Breakfast Trends in Canada
Consumer Corner: Canadian Food Trends 2009
Consumer Corner: Genetically Modified (GM) Foods and Consumer Concerns
Consumer Corner: Understanding Consumer Trends and the Push to Innovate
Consumer Corner: Sugar - The Sweeter Side of a Unique Canadian Industry
 
 
 
 
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For more information about the content of this document, contact Jeewani Fernando.
This document is maintained by Erminia Guercio.
This information published to the web on August 31, 2010.
Last Reviewed/Revised on January 18, 2013.