Branded Beef - Frequently Asked Questions

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 What is Branded Beef?
Branded Beef involves selling beef based on attributes, those qualities or features that make the product unique and provide a benefit to the buyer. Organic, lean, and ‘naturally’ raised are a few examples of branded beef attributes and new markets that are in line with current consumer demand and eating habits.

Where is the market for Branded Beef in Alberta?
Branded beef offers a way of differentiating your product in the marketplace. For a branded beef product to be successful there must be a strong link between a consumer’s eating habits and the attributes that the brand offers. Many consumers want to know where their food comes from and how it was produced. Telling the ‘story’ of your brand, by highlighting its attributes, is one way to take advantage of this demand.

How can I learn more about Branded Beef?
Anyone interested in Branded Beef can access information on Ropin’ the Web. This information will allow producers to research alternative production methods, compare various branded beef programs and discover new opportunities for marketing their beef.

For further information please contact a New Ventures Specialist at 310-FARM (3276).

Prepared by Ag-Info Centre, Alberta Agriculture & Forestry
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This information published to the web on July 31, 2008.
Last Reviewed/Revised on July 8, 2015.