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A list of resources for identifying and researching markets.
Marketing Research Links
Agriculture and Agri-Food Canada - Government of Canada
Agriculture and Agri-Food Canada (AAFC) provides information, research and technology, and policies and programs to achieve security of the food system, health of the environment and innovation for growth.
Agri-Industries: highlights applicable regulations and outlines available programs and services.
Market Information: latest economic and market information on industry sectors
Market Analysis Division: market information, analysis and forecasting of supply, demand, trade and prices for the domestic and international grains, oilseeds, pulse and special crops sectors to industry and governments.
Alberta Agriculture and Rural Development - Government of Alberta
Is My New Venture Idea Profitable? - market assessment, new venture concepts, cost-profit analysis and plans for the future.
Market and Consumer Analysis Unit: support contacts for market research and analysis.
Market Monitor: understanding and managing farm product marketing.
Market Research Factsheet: conducting thorough market research.
The Business Link - Canada Business Network, Government of Alberta
Alberta's information business service.
Your Marketing Strategy: steps to define markets and determine course of action.
Market Research - Where to Find the Information You Need: identifying target customer, assessinng the competition, and decide on a marketing plan.
Guide to Market Research and Analysis: obtaining an accurate market assessment and developing an effective plan.
Market Research - The Basics: getting sound information about products, services or markets todevelop good marketing and business strategies.
How To Find New Markets: finding new markets in a different part of town, socio-economic group, country or industry.
Primary Research Techniques: the pros and cons fo different research techniques.
Marketing Plan Outline: important issues to address in marketing plan outlines.
Industry Canada - Government of Canada
Industry Canada provides resources, programs and services to help Canadian businesses and consumers. Site Map: Links to an extremely helpful and exhaustive list of resources, information and interactive applications for businesses and consumers: some links are listed below.
AAFC Food Bureau: food and consumer products industry statisitics.
Canadian Company Capabilities: searchable online directory of Canadian companies profiling over 50,000 businesses and more than 700,000 products, services, technologies and markets.
Canadian Industry Statistics: presents and analyses industry data on the number of establishments, gross domestic product and labour productivity for industry sectors belonging to the Canadian Economy.
Competitive Forces Analysis: looks at how forces within industry shape competitive strategy.
Critical Success Factors: identifies critical success factors that are important to business success.
Assess the critical success factors for competitors in your industry.
Economic and Market Research Statistics: research and analyses of Canadian industries, research, trade and economy.
Electronic Commerce: information for e-business decision-making.
Steps to Competitiveness - 9-step process with interactive management and diagnostic tools geared to the issues and needs of small and medium sized business services.
Trade Data Online (TDO): free customized reports on Canada's and U.S. trade with over 200 countries.
Trade and Investment: information on importing; exporting and researching international markets; and information for investors interested in the Canadian market.
Statistics Canada Business Data - Government of Canada
Business data provides free statistics to enable start-up companies to assess market characteristics and help established businesses compare themselves with their industry or analyze employment and income trends.
CANSIM: updated daily reports on Canada's key socio-economic database.
Census: portrait of Canada and its people.
Community Profiles: search for community-level information.
Economic indicators, by provinces and territories (monthly and quarterly) - Alberta – Statistics Canada
Imports and Exports: international trade statistics.
Innovation Analysis Bulletin: summarizes and highlights new results in the analysis of science, technology and the information society.
Maps and Geography: access to a variety of maps, geographic products and reference material.
Publications: data and analysis in the form of survey results, research reports, technical papers, periodical magazines, census products, and research compendia.
Summary Tables: overview of statistical information on Canada’s people, economy and governments.
Workshops and Conferences: workshops, conferences and training on relevant and current statistical topics and applications.
Other Marketing Resources
AlbertaFirst.Com - consortium of approximately 200 Alberta municipalities and the Province of Alberta
Canadian Marketing Association (CMA) - largest marketing association in Canada
Canadian Economy On-line - Government of Canada
Canadian Patent Database - Government of Canada
Canadian Trade-mark Database - Government of Canada
Corporate Information - Wright Investors'
GDSourcing – Research & Retrieval - stat sourcing company
Ipsos Canada - Canada's Marketing Intelligence Leader
National Research Council Canada - Government of Canada
For more information on Renewal projects and programs, please visit: www.agriculture.alberta.ca/renewal
or call the Ag-Info Centre toll-free in Alberta at 310-FARM (3276)
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