Starting and Growing a Business: Marketing

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Marketing Options | Promotion | E-Business | Cost of Production | Pricing | Develop a Marketing Plan | Marketing Checklist

How Will You Sell Your Product or Service?

Marketing is an essential part of running a business. Careful planning and thorough understanding of your chosen marketplace is key to developing a successful marketing strategy.

The type of business that you are in and the customers that you are targeting will largely dictate how you market your product or service. It is up to you to find your niche, or specialty, and position yourself in that market.

While developing your marketing strategy, consider the features and benefits of your product or service as compared to that of your competitors. Think about your customer base and develop promotional and marketing tools that target this base. While keeping your customer and market in mind, consider a pricing strategy that reflects the attributes of your product or service. This pricing strategy will then convey to your customer whether your product or service is high-end, moderately priced or inexpensive.
Learn everything that you can about the competition in your chosen market and don’t be shy about promoting your product or service!
Marketing Options

What Are Your Marketing Options?
  • Marketing Products - Frequently Asked Questions - Frequently asked questions from Alberta Agriculture and Rural Development regarding how to sell a product, direct marketing and brokers
  • Farm Direct Marketing for Rural Producers - This factsheet discusses some of the basic components and strategies of farm direct marketing agricultural products and services
  • Marketing: Will It Sell? - This factsheet addresses the basic research skills needed to evaluate the market for a new enterprise
  • Marketing Basics - This guide from the Business Canada will help you brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company

How Will People Find Out About Your Product? E-Business

How Can the Internet Help Your Business Grow? Cost of Production


Pricing Your Agricultural Product - Pricing your product can be difficult. You want to ensure you make a profit on each sale. This video will help you understand some of the complexities of setting a profitable price.

How Will You Price Your Product or Service?
Develop a Marketing Plan

How Will You Market Your Product or Service?
Phone the Ag-Info Centre, toll-free in Alberta at 310-FARM (3276), for assistance.
This document is produced in cooperation with AFSC
For more information about the content of this document, contact Kathy Bosse.
This document is maintained by Ordella Knopf.
This information published to the web on April 24, 2007.
Last Reviewed/Revised on June 1, 2016.