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The Alberta Agricultural Products Marketing Council Annual Report for the year ended March 31, 2011, was prepared in accordance with the Government Accountability Act and the Marketing of Agricultural Products Act.
The Report contains an executive summary, a strategic and operational overview, and a compilation and discussion of the Council’s achievements in 2010/2011.
The 2010/2011 fiscal year was one of success, progress and achievement. This would have not been possible without the support and collaborative work of our Minister, appointed Council members, 21 agricultural commissions and marketing boards operating under the Marketing of Agricultural Products Act, Alberta Agriculture and Rural Development Executive Team, and Council staff.
We look forward to another excellent year in 2011/2012.
Section I: Council Overview
Our Vision
Boards and commissions strategically lead a prosperous agricultural industry in Alberta.
Our Mission
We support leadership development, provide sound policy advice, and administer effective legislation for the benefit of the agricultural industry and government.
Roles and Responsibilities
Council is an agency established under the authority of the Marketing of Agricultural Products Act. Council advises the Minister of ARD on matters related to the establishment, operation, and management of the agricultural boards and commissions established under MAPA.
Council provides assistance and advice to boards and commissions on board governance, leadership development, strategic and business planning, and regulatory matters. Council facilitates industry-oriented development through legislation and encourages engagement in research, value-added opportunities and enhanced value chain relationships. In addition, Council provides administrative support to the Appeal Tribunal, which is also formed under MAPA, to hear appeals under a number of statutes and regulations governing the 21 boards and commissions.
Council’s primary customers consist of 21 agricultural boards and commissions representing various crop and livestock commodities in Alberta. The boards and commissions’ primary responsibilities are to initiate and carry out projects or programs to commence, stimulate, increase or improve the production and/or marketing of an agricultural product in accordance with regulations and policies that are enabled by their regulated authority.
Strategic Framework
The basic foundation for building Council’s strategic plan is our owner’s needs coupled with those of our customers. To that end, Council has maintained continued dialogue with our owner and our customers.
The following diagram represents Council’s strategic goals and demonstrates how Council’s priorities contribute to both ARD goals and Government of Alberta goals.
Council’s initiatives under its three goals contribute to all four ARD goals.
To read the full report download this PDF (620K). |
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