Farmers' Market Manager's Resource Manual

The Alberta Farmers’ Market Association’s 2003 study identified a need for training and educational materials for farmers’ market managers.

The purpose of this manual is to help managers of Alberta Approved Farmers’ Markets operate economically successful, community-based farmers’ markets across Alberta. It is designed as a reference manual and is divided into sections to allow easy access to information on an as-needed basis.

The full manual is distributed to Alberta Approved Farmers' Market Managers only at this time. It is expected that managers pass the manual on to their successor. This online copy is available for any other interested parties to utilize.

How to Use this Manual

The manual is distributed in a 2", three-ring binder so that it easy to add updates and customize the package with information that is specific to each market. For example, managers should include:

• Copies of the market rules
• Annual health permit
• Insurance information
• Vendor attendance list
• Lease/rent contracts
• Societies registration (if applicable)
• Copies of the market layout
• Promotional materials (copies of news articles, ads, pictures, posters, etc.).

• Cover and Acknowledgements 206 Kb
• Table of Contents 33 Kb
• Introduction 53 Kb
• Section 1 - Starting a New Market 139 Kb
• Section 2 - Managing the Market 854 Kb
• Section 3 - Promoting the Market 1,162Kb
• Section 4 - Market Evaluation 690 Kb
• Section 5 - Alberta Farmers' Market Evaluation 569 Kb