Setting Product Prices That are Both Profitable and Competitive

  From the January 1, 2018 Issue of Agri-News
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 If you are a direct marketer, who is interested in discovering your price range, and discussing how the price you set will be interpreted by someone who might sell for you, then this workshop is for you! It is designed for producers who already know what their costs of production are, and are ready to review how much it costs to get their product into the marketplace.

“Setting your price to be both profitable and competitive takes planning, and the upcoming pricing workshop will help you do that,” says Jan Warren, new venture specialist, Agriculture and Forestry. “We will learn several methods to add profit, identify a with a price range, and assess your customer and the value they want to receive.”

Once you have established a selling price range, we will look at margins and markups and other actions that affect profit. “We want to help you anticipate the prices the consumer will pay the retailer, and possibly what a retailer will pay a distributor, and how much that distributor will pay you,” says Warren.

“You will also hear from other producers who have done this already, and are profitable in their markets,” says Warren. Feel free to review our online learning video, An Introduction to Cost of Production, to help you prepare for this workshop.

The workshop runs from 9 a.m. to 3:30 p.m. on Jan. 18 in Airdrie, and Jan. 30 in Grande Prairie. Your $25 registration fee includes coffee and lunch. For more information, or to register, please call the Ag-Info Center at 1-800-387-6030.

Jan Warren

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For more information about the content of this document, contact Jan Warren.
This document is maintained by Stephanie Irvine.
This information published to the web on December 6, 2017.