 Introduction  Fruit Prices  Vegetable Prices  Part 1  Vegetable Prices  Part 2  Vegetable Prices  Part 3  2017 Growing Season – Prices Changes / Adjustments  Previous Years' Data Summaries
Introduction
A number of farms contribute their pricing information, with a wide range in size, diversity and operational focus. As well, prices reported on producer websites are added into the pricing dataset, if they did not represent duplication. Some data is contributed by staff visiting several different farmers’ markets.
Most prices are reported per pound (for fruit and most vegetables), however many fruit farms charge on a volume basis (often 4L pail or smaller containers for certain fruit e.g. raspberries) or on a per unit basis (for a number of vegetable crops – e.g. per head, per bag, per bunch). For the purposes of comparison, the price per pound was calculated assuming 5 pounds per pail for all fruit; however, the actual weight of fruit per volume can vary. In converting prices to a “per pound” basis, it was assumed that 1 pint is equal to 0.625 pounds. The price per pound varied according to the container size, with some producers offering a range of container sizes for some prepicked fruit. In this case, an average price was generated to use in comparisons with other farms. In cases of vegetable pricing, producers reporting a price per pound for a product were compared with producers reporting similarly, whereas producers reporting in a price per unit were compared with other similar reported data. Data was not compared between reported weight and volume datasets. Where possible, the upick and the prepick (prepicked onfarm sales and/or pp farmer’s market sales, etc.) prices are reported.
Many producers offer a volume discount (sometimes with several different prices for different volumes) or include a price adjustment for customers bringing pails/containers or charge a fee for pails. The average price discount or charge for a 4L pail was $1. Some producers also make some price adjustments for early or late crops, depending on the crop.
Not all of the data contributed could be reported, as there was insufficient data to create a quality range &/or average. The number of data points comprising a dataset is included (e.g. n=x). If three or more data points were available, both a range and an average were reported. The higher the Nvalue, the stronger the data set. While the prices reported represent a range, there may be significant variation within the range. As a result, the median value was also included (for the fruit crops only), which represents the middle value of the dataset. Producers should consider their individual, specific costs of production, as well as their customers and markets when setting their prices. Use the prices as a guide only, and do not make adjustments to price, simply because you are lower than the average. In a number of areas, prices appear to be reaching the limit of what the market will bear, for the time being.
2016/2017 Growing Season Prices
Fruit Prices
Strawberries 
Marketing Generalities  Strawberries were often sold on a Upick basis; however producers are also selling prepicked berries at the farmers’ markets or onfarm. Volume of container was typically 4L pail/basket; however more, smaller container options are appearing (mainly for prepicked product). 
 Upick (n=9)  PrePick (n=11) 
Range
(price per pound)  Average
(price per pound)  Median
(price per pound)  Range
(price per pound)  Average
(price per pound)  Median
(price per pound) 
$2.70  $5.0  $3.61  $3.35  $4.0  $10.0  $5.54  $5.0 
Comments  There did not tend to be a huge difference in price between prepicked product that was sold onfarm and Farmers’ market product. 
Raspberries 
Marketing Generalities  Raspberries were most often Upicked, with some prepicked (farm gate / farmer’s market) sales. A number of farms did not prepick raspberries. 
 Upick (n=11)  PrePick (n=5) 
Range
(price per pound)  Average
(price per pound)  Median
(price per pound)  Range
(price per pound)  Average
(price per pound)  Median
(price per pound) 
$2.2 – $5.56  $3.67  $3.85  $4.0  $5.0  $4.8  $5.0 
Comments  Prices per pound varied with container size. The labour of picking raspberries for sale can be significant. 
Saskatoon Berries 
Marketing Generalities  Saskatoon berries were often sold Upicked, however many farms offer prepicked fruit. Prepick prices most often were more than upick prices, depending on the operation and how they were packaged. It was not always reported whether prepicked sales were fresh or frozen, although it can be assumed that immediate sales were fresh, with later sales certainly frozen. Prices varied with different volumes of product sold. Value added product was not included, but would feature prominently in most operations. 
 Upick (n=13)  PrePick (n=15) 
Range
(price per pound)  Average
(price per pound)  Median
(price per pound)  Range
(price per pound)  Average
(price per pound)  Median (price per pound) 
$2.0  $5.0  $2.89  $3.0  $3.5  $6.0  $4.42  $4.0 
Comments   
Sour Cherries 
Marketing Generalities  Limited prices reported 
 Upick (n=4)  PrePick (n=4) 
Range
(price per pound)  Average
(price per pound)  Median
(price per pound)  Range
(price per pound)  Average
(price per pound)  Median
(price per pound) 
$2.0  $5.0  $3.0  $2.5  $2.0 – $3.5  $2.75  $2.75 
Comments  Equal number of upick versus prepick reported; In past years, some variation in price due to pitted versus not pitted. In some cases, there was a price difference depending on the type of sour cherry (related to quality, size, etc.) 
Haskap (Blue honeysuckle) 
Marketing Generalities  Limited prices reported. All were for upick. Many more acres coming on, with markets variable and specific to each producer. 
 Upick (n=3) 
Range
(price per pound)  Average
(price per pound)  Median
(price per pound) 
$3.0  $5.0  $4.5  $5.0 
Comments   
Rhubarb 
Marketing Generalities  Limited prices reported. 
 Upick (n=3)  PrePick (n=6) 
Range
(price per pound)  Average
(price per pound)  Median
(price per pound)  Range
(price per pound)  Average
(price per pound)  Median
(price per pound) 
$2.0  $2.5  $2.21  $2.13  $2.0 – $5.0  $2.97  $2.63 
Comments  Prices varied quite a bit. 
Vegetable Prices  Part 1
 Upick (n3)  PrePick (n=4)  PrePick (Farmers’ Markets) (n=3) 
Beans
 Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$1.75  $2.3  $2.1  $2.5  $5.0  $3.62  $4.0  $6.0  $4.67 
Comments  Prices did not seem to vary between colour or type of bean sold. 
 Upick (n=3)  PrePick (n=4) 
Beets  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$1.5  $2.25  1.92  $2.25  $4.0  $3.03 
Comments   
 Prepick (n=4)  PrePick (Farmers’ Market) (n=7) 
Beets, bunched  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$2.5  $4.0  $3.2  $1.5  $5.0  $3.71 
Comments   
 Upick (n=5)  PrePick (n=7)  PrePick (Farmers’ Markets) (n=7) 
Carrots  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$1.5  $2.5  $1.95  $0.75  $3.25  $2.06  $1.0  $4.0  $2.51 
Comments  Some price variation depending on time of year, product size (higher price for smaller) and package volume. 
 Prepicked (n=5)  PrePick (Farmers’ Market) (n=3) 
Carrots (bunched)  Range
(price per unit)  Average
(price per unit)  Range
(price per unit)  Average
(price per unit) 
$2.5  $3.75  $3.02  $3.0  $4.0  $3.67 
Comments   
 Prepick (n=3)  PrePick (n=3) 
Cucumbers, Pickling  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$1.5  $3.25  $2.25  $1.5  $2.0  $1.83 
Comments   
 Upick  PrePick (Farmers’ Market) (n=3) 
Garlic (bulb/head)  Range
(price per unit)  Average
(price per unit)  Range
(price per unit)  Average
(price per pound) 
Too few reported    $1.0  $4.0  $2.67 
Comments  Size of head/bulb will vary. 
 Prepick (n=4)  PrePick (n=4) 
Kale  Range
(price per pound)  Average
(price per pound)  Range
(price per bag)  Average
(price per bag) 
$5.78  $8.25  $6.91  $2.25  $3.0  $2.67 
Comments  Unit size varied. 
Vegetable Prices  Part 2
 Lettuce, Head – Prepick (Farmers’ Market) (n=4)  Lettuce, Bagged – PrePick (Famers’ Market) (n=8) 
Lettuce  Range
(price per unit)  Average
(price per unit)  Range
(price per unit)  Average
(price per unit) 
$3.0  $3.5  $3.13  $2.0  $3.5  $2.88 
Comments   
 Upick (n=3)  PrePick (n=4) 
Onions, Bulb  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
 $1.13  $1.5  $1.25  $1.5  $1.89  $1.76 
Comments   
 Upick  PrePick (n=3) 
Onions, bulb (bunched)  Range
(price per unit)  Average
(price per unit)  Range
(price per unit)  Average
(price per unit) 
 Too few reported    $1.68  $3.0  $2.12 
Comments   
 Prepick (n=3)  PrePick (Farmers’ Market) (n=7) 
Onions, Green  Range
(price per bunch)  Average
(price per bunch)  Range
(price per bunch)  Average
(price per bunch) 
 $1.68  $2.50  $1.98  $0.75  $4.0  $2.54 
Comments  Size of bunch varied 
 Upick (n =3)  PrePick (n=4)  PrePick (Farmers’ Market) (n=9) 
Peas  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$2.0  $2.5  $2.17  $3.5  $5.0  $4.27  $1.67  $6.5  $3.64 
Comments   
 Upick (n=7)  PrePick (n=12) 
Potatoes, mature  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$0.80  $1.75  $1.19  $0.50  $2.5  $1.64 
Comments  Prices vary within season but also depending on volume (lower price for higher volumes). 
 Upick (n =3)  PrePick (n=3)  PrePick (Farmers’ Market) (n=10) 
Potatoes, baby/new  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
$1.75  $2.0  $1.92  $2.0  $2.5  $2.33  $1.6  $3.5  $2.42 
Comments   
 Upick (n=3)  PrePick 
Pumpkins  Range
(price per unit)  Average
(price per unit)  Range
(price per unit)  Average
(price per unit) 
$1.5  $25.0  $9.83  Too few reported   
Comments  Price varies widely with size. 
 Per pound – Prepick (n=3)  Bag/bunch – PrePick (n=6) 
Radish  Range
(price per pound)  Average
(price per pound)  Range
(price per unit)  Average
(price per unit) 
$2.5  $3.0  $2.73  $0.75  $3.0  $2.17 
Comments   
Vegetable Prices  Part 3
 Upick  PrePick (n=3) 
Rutabaga  Range
(price per pound)  Average
(price per pound)  Range
(price per unit)  Average
(price per unit) 
Too few reported    $0.75  $3.0  $2.17 
Comments   
 Upick (n=3)  PrePick (n=6) 
Spinach
 Range
(price per pound)  Average
(price per pound)  Range
(price per pound)  Average
(price per pound) 
Too few reported    $2.0  $8.38  $5.7 
Comments   
 Per pound – Prepick (n=5)  Bagged – PrePick (n=3) 
Swiss Chard
 Range
(price per pound)  Average
(price per pound)  Range
(price per unit)  Average
(price per unit) 
$3.0  $7.54  $5.19  $2.0  $2.93  $2.48 
Comments  Sold in a range of package sizes, bunches, etc. 
 Per pound – Prepick (n=3)  Each – PrePick (n=4) 
Zucchini
 Range
(price per pound)  Average
(price per pound)  Range
(price per unit)  Average
(price per unit) 
$2.0  $2.1  $2.07  $1.0  $3.0  $2.06 
Comments  Size of unit varies 
2017 Growing Season – Prices Changes / Adjustments
For the 2017 growing season, many producers were increasing their prices slightly, typically due to factors such as increased input costs, labour costs, taxes, etc. Price changes tend to be minimal and often can after holding prices the previous year. Similar to previous years, price increases (or lack of increase) were scattered across the province and varied considerably. Some producers shift prices throughout the growing season, as influenced by supply, demand and/or rarity of a particular product, particularly in reference to early harvests.
Producers continue to vary in how they charge for fruit, with many charging per pound, but a fair number charging a flat rate for a fixed container (volume) size, typically small volume containers (e.g. pint). Price per pound was more common in the vegetables; however it depended very much on the type of vegetable. Upick was less common than prepick in the data reported again this year. Prepicked fruit product sold at the Farmers’ markets was typically sold in containers by volume, but that varied. Per unit pricing of vegetables was likely due to simplicity of marketing and packaging, rather than having to deal with wide ranges of weights.
Most producers charge for pails / containers or provide a discount to customers that bring their own containers. It was mentioned regularly that a charge for containers would be added for upickers (noted on numerous websites). More common this year was the addition of a per head charge for entry to an orchard, regardless of volume/quantity picked. Some refer to this as a grazing fee.
A number of upick pricing was dependant on the number of pails picked/purchased and vegetable sale prices were usually dependant on the quantity purchased. Some producers charge for a delivery service if that is something that they provide. Online orders/sales option is appearing on a number of producer websites; however the details of this were not delved into.
The number of Community Shared Agriculture (CSA) operations continues to increase, with many direct market operations offering this as an option in addition to their other direct market delivery channels (e.g. upick, FM). In many cases, this is the only option that is provided. The cost of the various products compared to other market channels is difficult to compare and CSA share prices vary greatly, both in terms of price and the number of weeks that are available.
It is evident that great care and attention must be given to input costs, cost of labour, transportation and to what prices the market will bear, related to other producers, retail pricing, etc.
Previous Years' Data Summaries
To see a PDF of previous years' data, click on the appropriate link.
2016/2017 Average Prices (Fruit and Vegetables)
2015/2016 Average Prices (Fruit and Vegetables)
2014/2015 Average Prices (Fruit and Vegetables)
2013/2014 Average Prices (Fruit and Vegetables)
2012/2013 Average Prices (Fruit and Vegetables)
2011/2012 Average Prices (Fruit and Vegetables)
2010/2011 Average Prices (Berries only)
2009/2010 Average Prices (Berries only) 
