Explore Local: Events

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Coming Events At-A-Glance

The following table shows upcoming Explore Local events in date order. For more information about the event and for registration information, go to the appropriate category below the table.

Event Name
Event Type
December 8, 2015 (Tuesday)Hortsnacks at Night: Cost of ProductionWorkshopRedcliff
December 9, 2015 (Wednesday)Hortsnacks at Night: Cost of ProductionWorkshopWetaskiwin
December 10, 2015 (Thursday)Hortsnacks at Night: Cost of ProductionWorkshopGrande Prairie
December 8, 2015 (Tuesday)Explore Local Business Growth - A Case StudyWebinarN/A
December 14, 2015 (Monday)Ornamentals DiagnosticsWebinarN/A
January 12, 2016 (Tuesday)The Bumble Beets Way: A CSA Case Study WebinarN/A
January 12, 2016 (Tuesday)Hortsnacks at Night: Human ResourcesWorkshopOkotoks
January 12, 2016 (Tuesday)Pricing Principles - Moving to RetailWorkshopLeduc
January 13, 2016 (Wednesday)Hortsnacks at Night: Human ResourcesWorkshopWetaskiwiin
January 14, 2016 (Wednesday)Pricing Principles - Moving to RetailWorkshopAirdrie
January 18, 2016 (Monday)Customer ServiceWebinarN/A
January 20, 2016 (Wednesday)Hortsnacks at Night: Human ResourcesWorkshopFairview
January 20, 2016 (Wednesday)Marketing Made EasyWorkshopFort Saskatchewan
January 21, 2016 (Thursday)Farm Direct Marketing ForumWorkshopStony Plain
February 2, 2016 (Tuesday)Social Media BootcampWorkshopLethbridge
February 4, 2016 (Thursday)Social Media BootcampWorkshopGrande Prairie
February 9, 2016 (Tuesday)Track and Measure for Improved Performance in Your MarketWebinarN/A
February 10, 2016 (Wednesday)Getting Into Farmers' MarketsWorkshopPeace River
February 17, 2016 (Wednesday)Getting Into RetailWorkshopAirdrie
February 22, 2016 (Monday)On Farm Field TrialsWebinarN/A
February 23, 2016 (Tuesday)Agri-Tourism and Farm Direct Marketing WorkshopWorkshopLeduc
February 25 and 26, 2016 (Thursday/Friday)Farm Fresh SchoolConferenceOlds
March 8, 2016 (Tuesday)Marketing on a Shoestring BudgetWebinarN/A
March 9, 2016 (Wednesday)Getting Into Farmers' MarketsWorkshopMedicine Hat
March 21, 2016 (Monday)Encouraging Beneficials in the FieldWebinarN/A


Explore Local Webinar Series
This series of interactive on-line sessions gives producers the opportunity to learn and connect with on-the-ground practitioners and experts. To access previously recorded webinars, visit the Explore Local Resources page.

Pre-registration for these webinars is strongly advised as the WebEx webinar system requires you to answer several questions before joining the webinar. Space is limited to the first 100 participants who join the webinar on the broadcast date and time. You are strongly encouraged to watch the webinar with other participants where possible.

Registration: Change time zone to say Denver; unfortunately there isn’t a choice for Alberta. It should default to Denver for future registrations.

All webinars are free of charge.

Explore Local Business Growth: A Case Study
Andrea Cleland along with her husband Jeff have owned and operated Arber Greenhouses in Wetaskiwin for over 10 years. Given constraints on their property, the Cleland’s have been forced to grow better instead of bigger and will discuss how they’ve diversified and grown their operation in spite of these obstacles.
Date: December 8, 2015
Time: 9:00 am MST
Cost: Free
Link to Register

The Bumble Beets Way: A young farmer shares how to start and keep a CSA going
Join Sarah Preston of Bumble Beets Farm, a young farmer just in 2nd year of CSA. Four years ago, Sarah made the decision to start a CSA on her farm near Tofield. She started small by testing her CSA on a handful of friends, and grew each year. Sarah will talk about the ins and outs of getting started with CSA, growing your customer base, balancing production with marketing, and how to keep it all going year after year.
Date: January 12, 2016
Time: 9:00 am MST
Cost: Free
Link to Register

Track and Measure for Improved Performance in Your Market
Donna Henuset of CFO4Hire will present the top five reasons every business should measure performance regardless of the size and the benefits performance management creates. Not everyone is driven by the same thing learn where to start, what to measure, how to measure and look for the effects on your performance. Make a plan and be prepared to follow through. Come away with tools and techniques to increase your performance.
Date: February 9, 2016
Time: 9:00 am MST
Cost: Free
Link to Register

Marketing on a Shoestring Budget
In this webinar, Cidnee Stephens of Strategies for Success, a seasoned small business marketer will introduce a less complicated way to look at your marketing and help you navigate through all of today’s shiny marketing objects to help you define the RIGHT tools for you, and an AFFORDABLE approach to take for YOUR BUSINESS.
Date: March 8, 2016
Time: 9:00 am MST
Cost: Free
Link to Register

HortSnacks-to-Go Webinars

November 16, 2015
3:00 pm MST

Ornamentals Diagnostics
December 14, 2015
3:00 pm MST

Customer Service
January 18, 2016
3:00 pm MST

On Farm Field Trials
February 22, 2016
3:00 pm MST

Encouraging Beneficials in the Field
March 21, 2016
3:00 pm MST

Link to register for these webinars or call 1-403-740-6539

Workshops and Tours

Marketing Made Easy
This workshop examines selling products at Alberta approved farmers’ markets and beyond. You will learn strategies for creating a lasting first impression, clearly identifying your target clients and how to make them choose you. Discover tools and insights to consider and apply when it comes to marketing, merchandising and displays. Learn why social media is important and how to incorporate it into your business to help you increase your profile and profitability.

Dates and Locations:
January 20, 2016
Registration Deadline: January 13, 2016
West River’s Edge, 1875 River Valley Drive, Fort Saskatchewan
8:15 am - 4:00 pm

Cost: $25 per person including GST (Includes snacks and lunch)
To register: 1-800-387-6030
For more information: Delores Serafin at 780-427-4611 or email delores.serafin@gov.ab.ca

Hortsnacks at Night - Cost of Production
Does the idea of calculating your cost of production (COP) formula make you dizzy? Erin Pirro with Farm Credit East based out of Enfield, Connecticut will take the mystery out of setting your COP. She will explain the concept, what you need to accurately set your COP, and other factors to consider when pricing your products.

Dates and Locations:
December 8, 2015
Time: 5:30 - 8:30 pm

December 9, 2015
Time: 6:00 - 9:00 pm

December 10, 2015
Grande Prairie
Time: 6:00 - 9:00 pm

Cost: $15 per person including GST (includes supper)
To register: 1-800-387-6030
Registration Deadline: December 1, 2015
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Hortsnacks at Night - Human Resources
Kristen Cumming of Cantos Performance Management is passionate about agriculture and small business human resources in Alberta. She’ll be sharing current trends in performance management including goal setting, providing feedback and generating engagement.

Dates and Locations:
January 12, 2016
Time: 7:00 - 9:00 pm

January 13, 2016
Time: 7:00 - 9:00

January 20, 2016
Time: 7:00 - 9:00

Cost: Free - snacks provided
To register: 1-800-387-6030
Registration Deadline: January 5, 2016
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Pricing Principles - Moving to Retail
Thinking of expanding to retail sales? Then this workshop is for you! Expand our understanding of the costs related to selling into retail markets.

Dates and Locations:
January 12, 2016
8:30 - 3:30
Agri-Food Business Centre, 6547 Sparrow Drive, Leduc

January 14, 2016
8:30 - 3:30
Airdrie Agriculture Centre, 97 East Lake Ramp NE, Airdrie

$25 per person including GST (includes snacks and lunch)
To register: 1-800-387-6030

Farm Direct Marketing Forum
An open forum for those interested in starting or growing a farm direct marketing food operation that have more questions than answers. Bring your questions about food regulations, business start-up, pricing and more!

Date: January 21, 2016
Registration Deadline: January 14, 2016
Location: 4709 44 Avenue, Stony Plain
Cost: $25 per person including GST (Includes snacks and lunch)
To register: 1-800-387-6030
For more information: Cindy Cuthbert at 780-538-5287 or email cindy.cuthbert@gov.ab.ca

Social Media Bootcamp
Can’t tell Twitter from LinkedIn? Never logged on or created an account before? Megan Madden of Southpaw Communications will lead you through this workshop on social media marketing. Covering platforms such as Twitter and Facebook, She’ll help you decide which platforms can be used to reach your audience while following industry trends, networking and crowdsourcing information. Participants will be expected to complete minimal pre-course work as well as have access to an optional follow up webinar to assess progress and offer further support.

Dates and Locations:
February 2, 2016
Registration Deadline: January 26, 2016

February 4, 2016
Registration Deadline: January 28, 2016
Grande Prairie

Cost: $25 including GST (includes lunch)
To register: 1-800-387-6030
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Getting Into Farmers' Markets
This one-day event examines selling food products at Alberta approved farmers’ markets. With more than 130 Alberta approved farmers’ markets and over $700 million in sales in 2012, farmers’ markets are big business in Alberta. Entering this market channel with the right skills can shorten your learning curve and enhance your success.

Dates and Locations:
February 10, 2016
Registration Deadline: February 3, 2016
Provincial Building, 9621 96 Avenue, Peace River

March 9, 2016
Registration Deadline: March 2, 106
Medicine Hat Exhibition and Stampede, 2055 21 Avenue SE, Medicine Hat

Cost: $25 including GST (includes lunch)
To register: 1-800-387-6030
For more information: Delores Serafin at 780-427-4611 or email delores.serafin@gov.ab.ca

Getting Into Retail - keep checking back for more details
This one-day workshop will examine the things you should know if you are considering selling your food products into retail. We will talk about the retail opportunity, identifying your target customer and how you can determine if there is demand for your product beyond your current market channels, what you need before you start marketing, regulations, food safety and much more.

This workshop is the second educational opportunity being offered this year on this market channel opportunity. The first is a webinar - Retail Connection for Farm Direct - being offered on October 13, 2015 (see the description under Webinars).

Date and Location:
Date: February 17, 2016; 9:00 am - 4:00 pm
Registration Deadline: February 10, 2016
Cost: $25 per person (includes lunch)
Location: Airdrie Agriculture Centre, 97 East Lake Ramp NE, Airdrie

Agri-Tourism and Farm Direct Marketing Workshop
Mark and Angela Saunders lead the award-winning Saunders Farm near Ottawa, Ontario. Originally a strawberry U-pick operation, the farm has grown and redefined what a family farm can be. They have had over one million guests, and now welcome nearly 60,000 people each year to their Haunting Season. Attend this workshop to learn how they excel at customer service, staff management and training, pricing for profit and sustainability, marketing, farm dinners, events, etc.

Date: February 23, 2016
Time: 9:00 am - 3:30 pm
Location: Agriculture Business Centre,6547 Sparrow Drive, Leduc
Cost: $25 per person (includes snacks and lunch)
Registration: 1-800-387-6030

For further information about the workshop contact Colin Gosselin at 780-968-3518 or colin.gosselin@gov.ab.ca.

Alberta Farm Fresh School
This two-day conference is for producers to learn, network and build capacity in direct market fruit, vegetables, and livestock production and marketing

Dates and Location:
February 25 and 26, 2016
Pomeroy Inn and Suites, Olds

For more information: Rob Spencer at 780-742-7563 or email robert.spencer@gov.ab.ca

Access other Coming Events listed with Alberta Agriculture and Forestry.

To access presentations or webinars from past events, visit the Explore Local Resources page.

For more information about the content of this document, contact Eileen Kotowich.
This information published to the web on May 4, 2011.
Last Reviewed/Revised on November 23, 2015.