Explore Local: Events

 
 
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If you would like to learn about upcoming events and other Explore Local projects as well as receive the quarterly Field Notes e-newsletter, please fill out and submit this form.

Coming Events At-A-Glance

The following table shows upcoming Explore Local events in date order. For more information about the event and for registration information, go to the appropriate category below the table.

Date
Event Name
Event Type
Location
September 8, 2015 (Tuesday)On-Farm Labour StrategiesWebinarN/A
September 15, 2015How to Put on a Farm to Table Culinary EventBus TourEdmonton area
October 13, 2015 (Tuesday)Retail Connection for Farm DirectWebinarN/A
October 20, 2015 (Tuesday)Getting Into FarmingWorkshopAirdrie
October 20, 2015 (Tuesday)Hortsnacks at Night: Standard Operating ProceduresWorkshopCoaldale
October 21, 2015 (Wednesday)Hortsnacks at Night: Standard Operating ProceduresWorkshopWetaskiwin
October 22, 2015Getting Into FarmingWorkshopLeduc
October 22, 2015 (Thursday)Hortsnacks at Night: Standard Operating ProceduresWorkshopFairview
October 28, 2015 (Wednesday)Food Safety and YouWorkshopCalgary
November 3, 2015 (Tuesday)Creating and Delivering a Cost-Effective Advertising and Marketing PlanWebinarN/A
November 5, 2015 (Thursday)Marketing Made EasyWorkshopCalgary
December 8, 2015 (Tuesday)Hortsnacks at Night: Cost of ProductionWorkshopRedcliff
December 9, 2015 (Wednesday)Hortsnacks at Night: Cost of ProductionWorkshopLacombe
December 10, 2015 (Thursday)Hortsnacks at Night: Cost of ProductionWorkshopGrande Prairie
December 8, 2015 (Tuesday)Explore Local Business Growth - A Case StudyWebinarN/A
January 12, 2016 (Tuesday)The Bumble Beets Way: A CSA Case Study WebinarN/A
January 12, 2016 (Tuesday)Hortsnacks at Night: Human ResourcesWorkshopOkotoks
January 13, 2016 (Wednesday)Hortsnacks at Night: Human ResourcesWorkshopWetaskiwiin
January 20, 2016 (Wednesday)Hortsnacks at Night: Human ResourcesWorkshopFairview
January 20, 2016 (Wednesday)Marketing Made EasyWorkshopFort Saskatchewan
January 21, 2016 (Thursday)Farm Direct Marketing ForumWorkshopStony Plain
February 2, 2016 (Tuesday)Social Media BootcampWorkshopLethbridge
February 4, 2016 (Thursday)Social Media BootcampWorkshopGrande Prairie
February 9, 2016 (Tuesday)Track and Measure for Improved Performance in Your MarketWebinarN/A
February 10, 2016 (Wednesday)Getting Into Farmers' MarketsWorkshopPeace River
March 8, 2016 (Tuesday)Marketing on a Shoestring BudgetWebinarN/A
March 9, 2016 (Wednesday)Getting Into Farmers' MarketsWorkshopMedicine Hat

Webinars

Explore Local Webinar Series
This series of interactive on-line sessions gives producers the opportunity to learn and connect with on-the-ground practitioners and experts. To access previously recorded webinars, visit the Explore Local Resources page.

Pre-registration for these webinars is strongly advised as the WebEx webinar system requires you to answer several questions before joining the webinar. Space is limited to the first 100 participants who join the webinar on the broadcast date and time. You are strongly encouraged to watch the webinar with other participants where possible.

All webinars are free of charge.

On-Farm Labour Strategies
Good labour can be hard to find. Alan Dooley with Alberta Agriculture and Forestry will provide information on the various programs that help connect farmers with workers, like the Seasonal Agricultural Worker Program. Find out what requirements the employer must meet to qualify for the various worker programs and learn strategies that can help you attract the right workers to your farm.
Date: September 8, 2015
Time: 9:00 am MST
Cost: Free
Link to Register

Retail Connection for Farm Direct
Are you looking to make that jump to retail or food service but not sure where to begin or if retail is right for you? Join Lindsay Sutton, with Alberta Agriculture and Forestry to learn what trends and products retailers are looking for, how to make the retail connection and evaluate if this market is the right opportunity for your business.
Date: October 13, 2015
Time: 9:00 am MST
Cost: Free
Link to Register

Creating and Delivering a Cost-Effective Advertising and Marketing Plan
Ivor Bernatsky of Media Message Inc. explains the advertising industry and offers good management practices for farm direct marketers. This webinar gives participants suggestions for establishing a budget, defining your audience, planning your advertising and marketing calendar and measuring your successes and failures.
Date: November 3, 2015
Time: 9:00 am MST
Cost: Free
Link to Register

Explore Local Business Growth: A Case Study
Andrea Cleland along with her husband Jeff have owned and operated Arber Greenhouses in Wetaskiwin for over 10 years. Given constraints on their property, the Cleland’s have been forced to grow better instead of bigger and will discuss how they’ve diversified and grown their operation in spite of these obstacles.
Date: December 8, 2015
Time: 9:00 am MST
Cost: Free
Link to Register

The Bumble Beets Way: A young farmer shares how to start and keep a CSA going
Join Sarah Preston of Bumble Beets Farm, a young farmer just in 2nd year of CSA. Four years ago, Sarah made the decision to start a CSA on her farm near Tofield. She started small by testing her CSA on a handful of friends, and grew each year. Sarah will talk about the ins and outs of getting started with CSA, growing your customer base, balancing production with marketing, and how to keep it all going year after year.
Date: January 12, 2016
Time: 10:00 am MST
Cost: Free
Link to Register

Track and Measure for Improved Performance in Your Market
Donna Henuset of CFO4Hire will present the top five reasons every business should measure performance regardless of the size and the benefits performance management creates. Not everyone is driven by the same thing learn where to start, what to measure, how to measure and look for the effects on your performance. Make a plan and be prepared to follow through. Come away with tools and techniques to increase your performance.
Date: February 9, 2016
Time: 10:00 am MST
Cost: Free
Link to Register

Marketing on a Shoestring Budget
In this webinar, Cidnee Stephens of Strategies for Success, a seasoned small business marketer will introduce a less complicated way to look at your marketing and help you navigate through all of today’s shiny marketing objects to help you define the RIGHT tools for you, and an AFFORDABLE approach to take for YOUR BUSINESS.
Date: March 8, 2016
Time: 9:00 am MST
Cost: Free
Link to Register

Workshops and Tours

How to Put On A Farm-to-Table Culinary Event
Are you a local food producer who would like to learn more about how to put on a farm-to-table culinary event and how that could fit into your farm direct marketing business? Are you interested in learning about attracting more visitors to your farm and hosting them through events and experiences like Open Farm Days? Join us for this bus tour of three local area farms involved in this exciting opportunity.

Date: September 15, 2015
Time: 12:00 pm to 8:30 pm
Location: Edmonton area with pick up in Sherwood Park - location to be determined
Cost: $25 per person
Registration: 1-800-387-6030
Registration Deadline: September 8, 2015

Hortsnacks at Night - Standard Operating Procedures
Connie Kehler from the Saskatchewan Herb and Spice Association discusses incorporating SOP’s into your operation, writing for internal versus external clients and how to avoid sharing too much.

Dates and Locations:
October 20, 2015
Coaldale
6:30 - 9:00 pm

December 9, 2015
Wetaskiwin
6:30 - 9:00 pm

December 10, 2015
Fairview
6:30 - 9:00 pm

Cost: Free - snacks provided
To register: 1-800-387-6030
Registration Deadline: October 13, 2015
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Getting Into Farming Information Session
Are you interested in farming but don't know where to start? This session is for you. Get an overview of agriculture, business planning, personal assessment, financial, land and other resources to help you make this important decision.

Dates and Locations:
October 20, 2015
Airdrie Agriculture Centre
97 East Lake Ramp NE, Airdrie

October 22, 2015
Leduc Agriculture and Forestry
6547 Sparrow Drive, Leduc

Costs and Registration:
Cost: $25 per person (includes lunch)
Registration: Call the Ag Info Centre at 1-800-387-6030

Food Safety and You
Discover the benefits of a food safety program and how it can help you differentiate your business in the competitive local market. Learn how a product recall can affect your business. Build on the experiences of other farm direct marketers and how they incorporated food safety into their businesses.

Date: October 28, 2015
Registration Deadline: October 21, 2015
Location: Calgary
Cost: $25 per person including GST (Includes snacks and lunch)
To register: 1-800-387-6030
For more information: Cindy Cuthbert at 780-538-5287 or email cindy.cuthbert@gov.ab.ca

Marketing Made Easy
This workshop examines selling products at Alberta approved farmers’ markets and beyond. You will learn strategies for creating a lasting first impression, clearly identifying your target clients and how to make them choose you. Discover tools and insights to consider and apply when it comes to marketing, merchandising and displays. Learn why social media is important and how to incorporate it into your business to help you increase your profile and profitability.

Dates and Locations:
November 5, 2015
Registration Deadline: October 29, 2015
Calgary
9:00 am - 4:00 pm

January 20, 2016
Registration Deadline: January 13, 2016
Fort Saskatchewan
9:00 am - 4:00 pm

Cost: $25 per person including GST (Includes snacks and lunch)
To register: 1-800-387-6030
For more information: Delores Serafin at 780-427-4611 or email delores.serafin@gov.ab.ca

Explore Horticulture!
Horticulture is a broad and diverse industry full of opportunities! This workshop will look at different methods of production and marketing with Agriculture and Forestry specialists. The workshop(s) will consist of a half-day in the classroom, followed by a tour of local farmers’ markets and producer operations.

Dates and Locations: Final Details to be Determined. Keep Checking Back!
November 14, 2015
Lethbridge

November 28, 2015
Lacombe

January 9, 2016
Airdrie

January 23, 2016
Westlock

Cost: $15 + GST per person
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Hortsnacks at Night - Cost of Production
Does the idea of calculating your cost of production (COP) formula make you dizzy? Erin Pirro with Farm Credit East based out of Enfield, Connecticut will take the mystery out of setting your COP. She will explain the concept, what you need to accurately set your COP, and other factors to consider when pricing your products.

Dates and Locations:
December 8, 2015
Redcliff
Time: 5:30 - 8:30 pm

December 9, 2015
Lacombe
Time: 6:00 - 9:00 pm

December 10, 2015
Grande Prairie
Time: 6:00 - 9:00 pm

Cost: $15 per person including GST (includes supper)
To register: 1-800-387-6030
Registration Deadline: December 1, 2015
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Hortsnacks at Night - Human Resources
Kristen Cumming of Cantos Performance Management is passionate about agriculture and small business human resources in Alberta. She’ll be sharing current trends in performance management including goal setting, providing feedback and generating engagement.

Dates and Locations:
January 12, 2016
Okotoks
Time: 7:00 - 9:00 pm

January 13, 2016
Wetaskiwin
Time: 7:00 - 9:00

January 20, 2016
Fairview
Time: 7:00 - 9:00

Cost: Free - snacks provided
To register: 1-800-387-6030
Registration Deadline: January 5, 2016
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Farm Direct Marketing Forum
An open forum for those interested in starting or growing a farm direct marketing food operation that have more questions than answers. Bring your questions about food regulations, business start-up, pricing and more!

Date: January 21, 2016
Registration Deadline: January 14, 2016
Location: Stony Plain
Cost: $25 per person including GST (Includes snacks and lunch)
To register: 1-800-387-6030
For more information: Cindy Cuthbert at 780-538-5287 or email cindy.cuthbert@gov.ab.ca

Social Media Bootcamp
Can’t tell Twitter from LinkedIn? Never logged on or created an account before? Megan Madden of Southpaw Communications will lead you through this workshop on social media marketing. Covering platforms such as Twitter and Facebook, She’ll help you decide which platforms can be used to reach your audience while following industry trends, networking and crowdsourcing information. Participants will be expected to complete minimal pre-course work as well as have access to an optional follow up webinar to assess progress and offer further support.

Dates and Locations:
February 2, 2016
Registration Deadline: January 26, 2016
Lethbridge

February 4, 2016
Registration Deadline: January 28, 2016
Grande Prairie

Cost: $25 including GST (includes lunch)
To register: 1-800-387-6030
For more information: Dustin Morton at 403-742-7571 or email dustin.morton@gov.ab.ca

Getting Into Farmers' Markets
This one-day event examines selling food products at Alberta approved farmers’ markets. With more than 130 Alberta approved farmers’ markets and over $700 million in sales in 2012, farmers’ markets are big business in Alberta. Entering this market channel with the right skills can shorten your learning curve and enhance your success.

Dates and Locations:
February 10, 2016
Registration Deadline: February 3, 2016
Peace River

March 9, 2016
Registration Deadline: March 2, 106
Medicine Hat

Cost: $25 including GST (includes lunch)
To register: 1-800-387-6030
For more information: Delores Serafin at 780-427-4611 or email delores.serafin@gov.ab.ca


Access other Coming Events listed with Alberta Agriculture and Rural Development.

To access presentations or webinars from past events, visit the Explore Local Resources page.
 
 
 
 
For more information about the content of this document, contact Eileen Kotowich.
This information published to the web on May 4, 2011.
Last Reviewed/Revised on September 1, 2015.